Generating Buy-In: Mastering the Language of Leadership
by Mark S. Walton
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The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a "big picture" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.
Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to:
- Crafting a strategic story that projects a positive future to your audience
- Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners
- Putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election
Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!
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If you cant do that, it doesnt much matter what your proposal is[For more, visit the Communication Insight Center.] Picture this: youre in the middle of presenting your proposal and a person at the far end of the table raises her handImproving health through health marketingBut asking them to be central players in dissemination is unrealistic and inefficientSign in Transcript Statistics Add translations 40 views 0 Like this video? Sign in to make your opinion countThe impact of physician bonuses, enhanced fees, and feedback on childhood immunization coverage ratesArmyHe carted the gloves in and dumped them on the boardroom table before a senior executive team meetingSo what do leaders who successfully create buy-in do to build willing and enthusiastic support for their ideas and initiatives? What sets them apart? Simon shares the differentiating behaviours with us, offering a very practical insight into the gentle art of buy-in.In the full Video Seminar, Simon Dowling explores 4 questions:1
Whats less effective and far more common is to make a dry business case that, even if correct, is usually less persuasive and less memorable than it needs to beKlesges L, Estabrooks P, Dzewaltowski D, Bull S, Glasgow RI have received more growth and development from this MA program than four years at Stanford." Aaron Bright, Independent Screenwriter and former Saint Marys basketball guard Learn to Practice Global Leadership through Concrete Action Boostyour emotional and cultural intelligenceCollaborate better with anyoneTransform your ideas into meaningfulactionInnovate for social impactCoach others for learningDevelop excellent communicationskillsIdentify your strengths and valuesNavigate complexity through learning and experimentationAttain global competencies that transfer across culturesBecome more creative and innovativeFind your leadership style What Is Leadership?Gain Leadership Skills for the 21st Century Today's world is becoming more fast-paced, complex, and interconnectedO'Neall M, Brownson RThe program has enhanced the leadership capacity of young professionals from all over the worldJohn PSkip navigation UASign inSearch LoadingPlease try again laterLearn more You're viewing YouTube in EnglishSaul J, Wandersman A, Flaspohler P, Duffy J, Lubell K, Noonan R
He brings to his teaching and facilitation over twenty-five years of leadership experience in the private, public, and nonprofit sectors, including roles he served as the Director of People and Organizational Development at Business for Social Responsibility, Executive Director of Indochinese Housing Development Corporation and as the founding Program Director of the Presidio World College MBA in Sustainable ManagementBMJ 1998;317(7156):465–468 [PMC free article] [PubMed]17WHAT IS A MARKETING AND DISTRIBUTION SYSTEM?The ultimate dissemination goal for public health program developers is to get their evidence-based products into use by organizations whose job it is to deliver effective public health programsHuman Participant ProtectionNo protocol approval was needed because no human participants were involved in this endeavorFewer still will become ubiquitous in public health practice; those that do will take decades to achieve that status.1 We argue that the fundamental obstacle to successfully disseminating and implementing evidence-based public health programs is the near-total absence of systems and infrastructure to carry out marketing and distribution
Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: a protocol analysisWe have produced effective products through research, but we have not invested in customer-centered marketing and distribution systems to bring these products to public health organizations when, where, and how they are neededThen before its confirmed in our minds, taking it out to others to invite discussion, acknowledge ideas, and leverage those ideas back into the wholeShe was also an adjunct faculty member in the Social Transformation Concentration of Saybrook Graduate School and Research Center in San Francisco, where she taught Action Research and Socially Engaged SpiritualityFairbrother G, Hanson K, Friedman SR, Butts GOn this topic, one story Ive always liked (from my book The Heart of Change) I affectionately call Gloves on the Boardroom TableCo-designed and facilitated various workshops such as: The Heart of Coaching: Essentials Skills in Bringing Forth the Best in People Presence in Leadership Embodying the Interplay of Inner and Outer Change Collaborative Leadership Lab: Developing Change Agents, Co-sponsored with Swissnex, San Francisco, CA Mastering Direct Conversations: Keys to Effective Leadership Core Values at Work 4.4 Average rating 11 Reviews 120 Students 1 Course Maura Wolf M.ASend us your favorite quotes or passages from this bookBernhardt is with the Centers for Disease Control and Prevention, Atlanta, GA.Corresponding author.Correspondence can be sent to Matthew WPublished on Feb 1, 2017In this Video Seminar, Simon Dowling discusses the topic of 'How To Master The Art Of Buy-In'.Simon Dowling is an expert in creating collaborative teams and workplaces, and is the author of Work with Me: How to get people to buy into your ideas
SubscribeIn organizations, theres an ever-present conversation about gaining buy-inReal buy-in involves at least some element of co-creationIIDM 33 views 5:05 Value Propositions That Win Business - Robyn Haydon - Duration: 4:41Cars are packaged and shipped to a national network of local dealers, where they are cleaned, displayed, and advertisedAlso, public health scientists usually operate in organizational environments that lack the infrastructure and reward structure to motivate and support systematic dissemination.13Assembling Inventories of Effective ProgramsSeveral government health agencies have undertaken major initiatives to systematically review program evidence (e.g., the Guide to Community Preventive Services14), identify proven programs, and make them available to potential users through a single source (e.g., the National Cancer Institute's Research-Tested Intervention Programs15)Duarte IncBalas E, Boren SWHAT GAPS NEED TO BE ADDRESSED?To date, our attempts to bridge the gap between evidence and practice in public health have centered around 4 strategies: (1) increasing scientists' dissemination efforts, (2) assembling inventories of effective programs, (3) building partnerships for dissemination, and (4) increasing demand for evidence-based approaches among practitionersWe have peer-review systems for evaluating research findings from individual studies, and we have multiple structured processes for performing systematic evidence reviews 79c7fb41ad
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