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Friday 7 July 2017   photo 2/8

Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't
by David Feinleib
->>->>->> http://tinyurl.com/y7bme92u DOWNLOAD BOOK
However,,a,hybrid,model,of,bricks,and,clicks,helps,keep,businesses,in,tune,with,changing,market,demands,and,provides,consumers,with,an,all-round,shopping,experience.to,,,ClicksNow,,,,brick,,,and,,,mortar,,,retail,,,finds,,,itself,,,in,,,a,,,similar,,,situationHe,demonstrates,how,brands,that,want,to,succeed,in,the,fiercely,competitive,environment,of,e-commerce,must,understand,and,embrace,the,four,key,elements,that,control,how,much,is,sold,and,by,whom:,algorithms,,content,,convenience,,and,execution,,THE,,BEST,,OF,,BOTH,,WORLDS,,India,,is,,a,,country,,rife,,with,,dualitiesWhile,digital,is,a,focus,area,,Thomas,Cook,India,has,no,plans,of,abandoning,their,brick,and,mortar,presenceHowever,,an,online,presence,has,certainly,helped,Croma,BRINGING,SMBS,ONLINE,When,launching,the,India,Get,Your,Business,Online,programme,last,November,,Rajan,Anandan,,MD,,Google,India,,noted:,While,India,is,home,to,an,estimated,eight,million,Small,Medium,Businesses,,only,about,5%,have,a,websiteAlles,zeigen,
David,co-founded,Consera,Software,,which,was,acquired,by,HP;,Likewise,Software,,which,was,acquired,by,EMC;,and,Speechpad,,a,leader,in,web-based,audio-video,transcriptionDavid,holds,a,BA,from,Cornell,University,,graduating,summa,cum,laude,,and,an,MBA,from,the,Graduate,School,of,Business,at,Stanford,UniversityHe,,demonstrates,,how,,brands,,that,,want,,to,,succeed,,in,,the,,fiercely,,competitive,,environment,,of,,e-commerce,,must,,understand,,and,,embrace,,the,,four,,key,,elements,,that,,control,,how,,much,,is,,sold,,and,,by,,whom:,,algorithms,,,content,,,convenience,,,and,,execution.What,,You'll,,LearnLearn,,the,,best,,practices,,in,,e-commerce,,of,,the,,world's,,leading,,brands,,and,,how,,to:Make,,the,,transition,,from,,selling,,in-store,,to,,selling,,(and,,winning),,onlineConduct,,online,,brand,,audits,,to,,pinpoint,,opportunities,,for,,improvementIncrease,,brand,,equity,,through,,high-quality,,contentMaximize,,onine,,sales,,by,,understanding,,the,,key,,metrics,,you,,need,,to,,measure,,and,,optimizeWho,,This,,Book,,Is,,ForBrand,,managers,,,shopper,,marketing,,professionals,,,e-commerce,,managers,,,and,,sales,,professionals,,at,,brands,,and,,manufacturers;,,buyers,,,category,,managers,,,and,,merchants,,at,,retailers;,,and,,agency,,and,,search,,engine,,marketing,,professionals,,looking,,to,,develop,,expertise,,in,,e-commerce,,so,,they,,can,,expand,,the,,work,,they,,do,,with,,their,,brand,,and,,retailer,,clients,,Show,,all,,About,,the,,authors,,David,,Feinleib,,is,,Founder,,and,,CEO,,of,,Content,,Analytics,,,the,,Control,,Center,,for,,ECommerceThis,,speaks,,volumes,,of,,its,,potentialFor,,Amazon,,,a,,player,,that,,entered,,the,,Indian,,market,,only,,last,,year,,in,,June,,,this,,is,,certainly,,an,,ambitious,,moveRajiv,,,Mehta,,,,MD,,,,PUMA,,,South,,,Asia,,,says,,,,A,,,bricks,,,and,,,clicks,,,model,,,works,,,well,,,to,,,help,,,us,,,serve,,,customers,,,in,,,all,,,age,,,groups,,,with,,,different,,,shopping,,,behaviour,,,,enabling,,,us,,,to,,,present,,,our,,,brand,,,in,,,its,,,full,,,strength,,,to,,,a,,,larger,,,audienceYou,,,could,,,offer,,,them,,,something,,,free,,,like,,,an,,,ebook,,,,the,,,promise,,,of,,,awesome,,,emails,,,that,,,provide,,,great,,,content,,,,or,,,the,,,opportunity,,,to,,,hear,,,about,,,speci


Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't

by David Feinleib





->>->>->> http://tinyurl.com/y7bme92u DOWNLOAD BOOK






























































However,,a,hybrid,model,of,bricks,and,clicks,helps,keep,businesses,in,tune,with,changing,market,demands,and,provides,consumers,with,an,all-round,shopping,experience.to,,,ClicksNow,,,,brick,,,and,,,mortar,,,retail,,,finds,,,itself,,,in,,,a,,,similar,,,situationHe,demonstrates,how,brands,that,want,to,succeed,in,the,fiercely,competitive,environment,of,e-commerce,must,understand,and,embrace,the,four,key,elements,that,control,how,much,is,sold,and,by,whom:,algorithms,,content,,convenience,,and,execution,,THE,,BEST,,OF,,BOTH,,WORLDS,,India,,is,,a,,country,,rife,,with,,dualitiesWhile,digital,is,a,focus,area,,Thomas,Cook,India,has,no,plans,of,abandoning,their,brick,and,mortar,presenceHowever,,an,online,presence,has,certainly,helped,Croma,BRINGING,SMBS,ONLINE,When,launching,the,India,Get,Your,Business,Online,programme,last,November,,Rajan,Anandan,,MD,,Google,India,,noted:,While,India,is,home,to,an,estimated,eight,million,Small,Medium,Businesses,,only,about,5%,have,a,websiteAlles,zeigen,

David,co-founded,Consera,Software,,which,was,acquired,by,HP;,Likewise,Software,,which,was,acquired,by,EMC;,and,Speechpad,,a,leader,in,web-based,audio-video,transcriptionDavid,holds,a,BA,from,Cornell,University,,graduating,summa,cum,laude,,and,an,MBA,from,the,Graduate,School,of,Business,at,Stanford,UniversityHe,,demonstrates,,how,,brands,,that,,want,,to,,succeed,,in,,the,,fiercely,,competitive,,environment,,of,,e-commerce,,must,,understand,,and,,embrace,,the,,four,,key,,elements,,that,,control,,how,,much,,is,,sold,,and,,by,,whom:,,algorithms,,,content,,,convenience,,,and,,execution.What,,You'll,,LearnLearn,,the,,best,,practices,,in,,e-commerce,,of,,the,,world's,,leading,,brands,,and,,how,,to:Make,,the,,transition,,from,,selling,,in-store,,to,,selling,,(and,,winning),,onlineConduct,,online,,brand,,audits,,to,,pinpoint,,opportunities,,for,,improvementIncrease,,brand,,equity,,through,,high-quality,,contentMaximize,,onine,,sales,,by,,understanding,,the,,key,,metrics,,you,,need,,to,,measure,,and,,optimizeWho,,This,,Book,,Is,,ForBrand,,managers,,,shopper,,marketing,,professionals,,,e-commerce,,managers,,,and,,sales,,professionals,,at,,brands,,and,,manufacturers;,,buyers,,,category,,managers,,,and,,merchants,,at,,retailers;,,and,,agency,,and,,search,,engine,,marketing,,professionals,,looking,,to,,develop,,expertise,,in,,e-commerce,,so,,they,,can,,expand,,the,,work,,they,,do,,with,,their,,brand,,and,,retailer,,clients,,Show,,all,,About,,the,,authors,,David,,Feinleib,,is,,Founder,,and,,CEO,,of,,Content,,Analytics,,,the,,Control,,Center,,for,,ECommerceThis,,speaks,,volumes,,of,,its,,potentialFor,,Amazon,,,a,,player,,that,,entered,,the,,Indian,,market,,only,,last,,year,,in,,June,,,this,,is,,certainly,,an,,ambitious,,moveRajiv,,,Mehta,,,,MD,,,,PUMA,,,South,,,Asia,,,says,,,,A,,,bricks,,,and,,,clicks,,,model,,,works,,,well,,,to,,,help,,,us,,,serve,,,customers,,,in,,,all,,,age,,,groups,,,with,,,different,,,shopping,,,behaviour,,,,enabling,,,us,,,to,,,present,,,our,,,brand,,,in,,,its,,,full,,,strength,,,to,,,a,,,larger,,,audienceYou,,,could,,,offer,,,them,,,something,,,free,,,like,,,an,,,ebook,,,,the,,,promise,,,of,,,awesome,,,emails,,,that,,,provide,,,great,,,content,,,,or,,,the,,,opportunity,,,to,,,hear,,,about,,,specials,,,firstToday,,,an,,effective,,social,,media,,strategy,,should,,be,,at,,the,,heart,,of,,your,,marketing,,effortsIn,,the,,short,,term,,,assuming,,your,,budget,,is,,tight,,,I,,would,,recommend,,not,,casting,,your,,net,,too,,wide

eCommerce,5,Marketing,Strategies,to,grow,your,Ecommerce,brand,March,23,,2017,47,views,4,minute,read,Advertise,,on,,Facebook,,and,,Google,,AdWords,,If,,you,,have,,funds,,on,,hand,,,the,,most,,obvious,,starting,,point,,is,,to,,use,,advertising,,to,,drive,,traffic,,to,,your,,ecommerce,,store,,,Last,,,year,,,,Amazon,,,India,,,launched,,,an,,,SMB,,,Accelerator,,,with,,,the,,,sole,,,purpose,,,of,,,helping,,,SMBs,,,get,,,onlineHe,,demonstrates,,how,,brands,,that,,want,,to,,succeed,,in,,the,,fiercely,,competitive,,environment,,of,,e-commerce,,must,,understand,,and,,embrace,,the,,four,,key,,elements,,that,,control,,how,,much,,is,,sold,,and,,by,,whom:,,algorithms,,,content,,,convenience,,,and,,execution.What,,You'll,,LearnLearn,,the,,best,,practices,,in,,e-commerce,,of,,the,,world's,,leading,,brands,,and,,how,,to:Make,,the,,transition,,from,,selling,,in-store,,to,,selling,,(and,,winning),,onlineConduct,,online,,brand,,audits,,to,,pinpoint,,opportunities,,for,,improvementIncrease,,brand,,equity,,through,,high-quality,,contentMaximize,,onine,,sales,,by,,understanding,,the,,key,,metrics,,you,,need,,to,,measure,,and,,optimizeWho,,This,,Book,,Is,,ForBrand,,managers,,,shopper,,marketing,,professionals,,,e-commerce,,managers,,,and,,sales,,professionals,,at,,brands,,and,,manufacturers;,,buyers,,,category,,managers,,,and,,merchants,,at,,retailers;,,and,,agency,,and,,search,,engine,,marketing,,professionals,,looking,,to,,develop,,expertise,,in,,e-commerce,,so,,they,,can,,expand,,the,,work,,they,,do,,with,,their,,brand,,and,,retailer,,clients,,Alles,,zeigen,,ber,,den,,Autor,,David,,Feinleib,,is,,Founder,,and,,CEO,,of,,Content,,Analytics,,,the,,Control,,Center,,for,,ECommerceDeliver,them,with,a,fun,and,friendly,tone,of,voice,and,people,will,actually,enjoy,getting,emails,from,youHe,,,began,,,his,,,career,,,at,,,MicrosoftWhile,,,MotoG,,,did,,,a,,,brilliant,,,job,,,of,,,launching,,,exclusively,,,on,,,Flipkart,,,,Joshi,,,doubts,,,a,,,higher,,,priced,,,product,,,such,,,as,,,iPhone,,,would,,,perform,,,similarlyObserving,,,a,,,unique,,,retail,,,trend,,,,he,,,continues,,,,From,,,Monday,,,to,,,Friday,,,,online,,,traffic,,,is,,,very,,,high,,,between,,,noon,,,and,,,4,,,pm,,,and,,,our,,,offline,,,stores,,,continue,,,to,,,do,,,well,,,on,,,weekends

What,,Youll,,Learn,,Learn,,the,,best,,practices,,in,,e-commerce,,of,,the,,worlds,,leading,,brands,,and,,how,,to:,,Make,,the,,transition,,from,,selling,,in-store,,to,,selling,,(and,,winning),,online,,Conduct,,online,,brand,,audits,,to,,pinpoint,,opportunities,,for,,improvement,,Increase,,brand,,equity,,through,,high-quality,,content,,Maximize,,online,,sales,,by,,understanding,,the,,key,,metrics,,you,,need,,to,,measure,,and,,optimize,,Who,,This,,Book,,Is,,For,,Brand,,managers,,,shopper,,marketing,,professionals,,,e-commerce,,managers,,,and,,sales,,professionals,,at,,brands,,and,,manufacturers;,,buyers,,,category,,managers,,,and,,merchants,,at,,retailers;,,and,,agency,,and,,search,,engine,,marketing,,professionals,,looking,,to,,develop,,expertise,,in,,e-commerce,,so,,they,,can,,expand,,the,,work,,they,,do,,with,,their,,brand,,and,,retailer,,clients,,Bricks,,to,,Clicks,,Podcast,,Bricks,,to,,Clicks,,is,,a,,podcast,,presented,,by,,Content,,Analytics,,and,,hosted,,by,,author,,,CEO,,,and,,entrepreneur,,,David,,FeinleibPreviously,,,,David,,,was,,,a,,,general,,,partner,,,at,,,Mohr,,,Davidow,,,Ventures,,,,a,,,Silicon,,,Valley,,,venture,,,capital,,,firmPrior,to,Content,Analytics,,David,was,Managing,Director,of,The,Big,Data,Group,,where,he,produced,the,well-known,Big,Data,Landscape.If,,the,,transaction,,is,,based,,purely,,from,,an,,attractive,,discount,,model,,,it,,negates,,that,,experienceMake,your,call,to,action,compelling,enough,and,your,mailing,list,should,grow,rapidlyGain,knowledge,of,best,practices,that,enable,brands,and,retailers,to,survive,and,thrive,in,the,dynamic,,fast-paced,,and,highly,competitive,worldWere,,,going,,,to,,,show,,,you,,,the,,,5,,,areas,,,you,,,need,,,to,,,focus,,,on,,,to,,,develop,,,ecommerce,,,marketing,,,strategies,,,that,,,kick,,,assOur,,,online,,,platform,,,provides,,,consumers,,,with,,,speed,,,and,,,simplicity,,,whereas,,,our,,,offline,,,network,,,delivers,,,convenience,,,and,,,reassurance,,,through,,,personal,,,interaction,,,,says,,,Abraham,,,Alapatt,,,,Chief,,,Innovation,,,Officer,,,&,,,Head,,,,,,Marketing,,,and,,,Service,,,Quality,,,,Thomas,,,Cook,,,IndiaFocus,on,a,few,reliable,customer,demographics,and,prequalify,your,leads,as,much,as,possible

E-commerce,is,enabling,us,to,uniquely,display,our,products,and,educate,our,consumers,about,them,in,order,to,help,them,make,a,purchase,decisionReal-world,case,studies,and,market,insights,from,the,world's,largest,brands,reveal,what,the,best,brands,are,doing,right,to,win,onlineHe,,,lives,,,in,,,the,,,San,,,Francisco,,,Bay,,,Area,,,with,,,his,,,wife,,,NicoleBut,in,this,survival,of,the,fittest,scenario,,offline,players,are,capitalizing,on,the,changing,market,behaviour,by,providing,a,more,wholesome,buying,experienceAmit,,,Agarwal,,,,VP,,,&,,,Country,,,Manager,,,,Amazon,,,India,,,,says,,,,Considering,,,that,,,there,,,are,,,a,,,vast,,,number,,,of,,,entrepreneurial,,,SMEs,,,who,,,have,,,never,,,sold,,,online,,,but,,,have,,,great,,,product,,,selection,,,and,,,are,,,motivated,,,to,,,grow,,,,we,,,are,,,working,,,hard,,,to,,,help,,,them,,,succeed,,,onlineJoshi,,,says,,,,Working,,,in,,,partnership,,,with,,,online,,,players,,,such,,,as,,,Amazon,,,has,,,resulted,,,in,,,sales,,,of,,,more,,,than,,,a,,,crore,,,per,,,weekFor,,people,,from,,these,,areas,,,often,,first,,time,,overseas,,travellers,,,it,,is,,the,,hand-holding,,and,,reassuring,,human,,contact,,that,,plays,,a,,critical,,role,,in,,closure,,of,,saleVorschau,,2017,Bricks,to,Clicks,Why,Some,Brands,Will,Thrive,in,E-Commerce,and,Others,Won't,Autoren:,Feinleib,,David,Teaches,via,real-world,case,studies,which,of,the,brands,on,the,endless,digital,shelf,will,thrive,and,which,ones,won't,Shows,how,to,build,brand,loyalty,online,for,customers,who,care,more,about,price,,assortment,,and,convenience,Provides,insights,from,companies,that,have,mastered,the,art,and,science,of,selling,in-store,and,now,want,to,know,how,to,sell,online,Weitere,Vorteile,Sanjay,Tripathy,,Sr,EVP,&,Head,,Marketing,,Products,,Digital,&,e-Commerce,,HDFC,Life,,believes,the,transition,from,bricks,to,clicks,is,happening,fastWhat,,,You'll,,,Learn 07f867cfac


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