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Gone are the days where advertisement through a Radio or Television is the most effective marketing strategy. Though it is still prevalent, it is no more the most effective marketing medium available. With the advent of the internet, digital marketing has become one of the most effective marketing mediums available in the market. Digital marketing is nothing but promoting products or services using various digital technologies available. This includes marketing through mobile phones as well. The usage of smartphones has increased significantly during the past few years. Hence, it is necessary for the organization to avail the appropriate digital marketing services to withstand in the existing competition.
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