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This document provides information about how clubs and organizations should appropriately use the WPI logo and spirit marks.
Guides to Proper Use of WPI Marks. Logo Quick Reference Guide (PDF) Easy read, probably the most useful; Visual Identity Guide (PDF) If you are a designer and really need all the intricacies of the brand guidelines; WPI Student Organization Identity Guidelines (PDF) Useful for students interested in using the spirit marks.
WPI Visual Identity Guide. Government Sources. Use of the WPI logo, colors, style elements, or other identifying features is completely detailed in the University's Visual Identity Guide. You can find the WPI Visual Identity Guide here. The WPI Logo. There are a few quick things you should know about using the logo.
I. General Guidelines and Procedures. Any use of the university's Guidelines for use of the university's name by faculty, staff, students and alumni or affiliation, etc. Use of the university name, seal, or logo on letterhead and business cards is standardized and regulated by the Division of Marketing and Communications.
This document provides information about how clubs and organizations should appropriately use the WPI logo and spirit marks.
Student Organization Manual and Identity Guidelines. Use the Student Organization Manual (PDF) as your one stop resource to assist your organization. Reference the Student Organization Identity Guidelines (PDF) to learn about the proper usage of WPI logos to ensure that your club or organization complies with WPI
The goal of these guidelines is to outline the proper usage of the logos to ensure that your club or organization look its best. As a WPI student organization, you
Resources. Marketing Communications provides resources to the WPI community and our partners to support a strong and unified brand and messaging.
WPI Logo Usage: Quick Reference Guide. The WPI logo with its integrated university seal is our unifying symbol of theory and practice. As of the start of the
Worcester Polytechnic Institute Guidelines for Use: Institutional Logos, Word Marks, and Standard Typography

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March 2018