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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
by Thomas Barta
>>> http://tinyurl.com/y8qrkhq3 DOWNLOAD BOOK
What makes an effective and successful marketing leader?
The 12 Powers of a Marketing Leader, by former McKinsey partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or Powers - that drive marketers' business impact and career success. Listening to it, you'll learn how to:
- Mobilize your boss: Make an impact at the highest level and align marketing with the company's priorities.
- Mobilize your colleagues: Inspire and motivate your nonmarketing colleagues to deliver a great customer experience.
- Mobilize your team: Build and align a winning marketing team.
- Mobilize yourself: Focus on goals that will benefit your customers, your company, and yourself by meeting your own needs and ambitions.
By zeroing in on the value creation zone (V-Zone) - the all-important overlap between your company's and customers' needs - you'll be able to help the business win in the market - and achieve your career goals.
Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works - and what doesn't - in marketing's digital age.
Bonus: Receive full access to an online self-assessment tool and other marketing leadership resources.
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Thomas Barta
He has written for the Huffington Post, McKinsey Quarterly, and is a columnist for cmo.com, the Noless McGraw-Hill Education; September 2016272 pages; ISBN 9781259834721Read online, or download in secure EPUB or secure PDF format Title: The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Author: Thomas Barta; Patrick Barwise More Business The Challenger Sale Matthew Dixon; Brent Adamson 2012 € 11.99 240 pages Our Iceberg is Melting John Kotter; Holger Rathgeber 2013 € 13.76 147 pages Adults In The Room Yanis Varoufakis 2017 € 15.11 208 pages The 4-Hour Work Week Timothy Ferriss 2011 € 11.08 416 pages Subject categories Business > Marketing ISBNs 9781259834714 9781259834721 His clients include many of the world’s most prominent companiesI'm carrying it across the country a few times as I get through it! Javascript is not enabled in your browserIt’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital ageAllBooksNOOK BooksNOOKTextbooksBargain BooksNewsstandTeensKidsToys & GamesHobbies & CollectiblesHome & GiftsMovies & TVMusic items in your shopping bagBarta has consulted and marketed for over 20 years, in 14 industries, in 45 countriesHis clients include many of the world’s most prominent companiesThe study included over 1,000 surveys of senior marketers, 67,000 surveys of marketers bosses, co-workers and direct reports, and over 100 interviews with CMOs and CEOsBarwise’s articles have appeared in the Harvard Business Review, MIT Sloan Management Review, and Financial TimesPlayingBONUS: Receive full access to an online self-assessment tool and other marketing leadership resourcesHe is an experienced consultant and expert witness on international commercial, tax and competition casesReading it, youll learn how to:Back to top Get to Know Us Careers Corporate Information Press Releases Make Money with Us Independently Publish with Us Let Us Help You Manage Your Content and Devices Help Brazil Canada China France Germany India Italy Japan Mexico Netherlands Spain United Kingdom United States And don't forget: Amazon Web Services Goodreads Shopbop Conditions of Use Privacy Notice Cookies & Internet Advertising 1996-2017, Amazon.com, IncUse up and down arrow to review and enter to selectWarning: This is not a marketing bookShop Now Toys & Games Toys & Games Popular Categories Arts & Crafts Bestsellers Building & LEGO Baby & Toddler Toys Dolls & Stuffed Animals Puzzles Science Center See More > Brands & Characters LeapFrog LEGO Melissa & Doug Minecraft Deals All Toys & Games Deals Price $25 & Under $25 - $50 $50 - $100 Age Groups 0 - 2 Years 3 - 5 Years 6 - 8 Years 9 - 12 Years Teens Fast & Fun Cars 3 Toys Hit top speed with new toys & collectibles inspired by the movieShop Now Home & Gifts Home & Gifts Popular Categories Art Supplies Bags & Totes Decorative Accents Electronics Journals Reading Aids See All > Gift Finder Gifts for Everyone For Her For Him For Students For Readers For Writers Price Under $10 $10 - $25 $25 - $50 $50 and Up Special Collections Harry Potter Winnie the Pooh Fantastic Beasts Moana Finding Dory Star Wars Favorite Brands Moleskine Vera Bradley Knock Knock Kate Spade New York Ban.do Collection Seasonal Favorites Summer Tote:$12.95 with Purchase Peter Rabbit Tropical Dreams Paradise Collection New Lokai Wear Your World Bracelet A portion of the proceeds will go toward helping refugeesReading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.• MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.• MOBILIZE YOUR TEAM: Build and align a winning marketing team.• MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitionsBy zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--youll be able to help the business win in the market--and achieve your career goalsThe aim? More influence within the company, a better career, and more fun! Sponsor and Speak in 2018!Want to join 300+ B2B Marketers in 2018? Only 4 speaking slots available for sponsors so get in touch today to secure your involvement in 2018! Get the Prospectus! Recent News 7 TOP TAKEAWAYS FROM THE 2017 B2B MARKETING LEADERS FORUM APAC Two Key Elements Marketers Need to convey to the C-suite to take on a truly Strategic Business Position What B2B Content Marketers can Learn from their Consumer-facing Cousins Marketing Departments as Revenue (not cost) centres Why your marketing team should lead, not followGallery Copyright 2017 B2B Marketing Leaders Forum, All Right Reserved About Terms & Conditions Contact Us Extra 20% Off One Item with code GOODBUY Yen Press Manga: Buy 2, Get the 3rd Free Funko POP: Buy 1 Get 1 for 30% Off Explore The Trend Shop Membership Gift Cards Stores & Events Help BNLogo Auto Suggestions are available once you type at least 3 lettersEach year, he gives more than 40 keynotes and seminars for companies, industry associations, and universitiesBy zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goalsHis book Simply Better, co-authored with Sen Meehan, won the American Marketing Association’s 2005 Berry-AMA Book PrizeShop Now Movies & TV Movies & TV Customer Favorites Bestsellers New Releases Coming Soon Blu-ray Box Sets 4K Ultra HD Categories TV on DVD British Television Classics Documentaries Drama Fitness Kids Related Categories Electronics Music Special Collections Arrow Video Criterion Collection Disney Doctor Who Game of Thrones Harry Potter Outlander Star Wars Star Trek Teenage Mutant Ninja Turtles Deals All Movies & TV Deals 30% Off B&N Selects Up to 50% Off Sci-Fi Movies & TV Up to 50% Off TV Classics Save on your favorite TV shows for a limited timeLots of books have great info but the delivery on this book is what makes it appeal to my styleHis book Simply Better, co-authored with Sen Meehan, won the American Marketing Association’s 2005 Berry-AMA Book PrizeAdvertising Show More Product Details ISBN-13: 9781259834714 Publisher: McGraw-Hill Professional Publishing Publication date: 09/22/2016 Pages: 240 Sales rank: 497,656 Product dimensions: 6.10(w) x 9.10(h) x 1.00(d) Related Subjects International Marketing Meet the Author Thomas Barta is an internationally recognized thought leader on marketing leadershipWarning: This is not a marketing bookHe has written for the Huffington Post, McKinsey Quarterly, and is a columnist for cmo.com, the NoLanguage: English ASIN: B01H640KFC Text-to-Speech: Enabled X-Ray: Not Enabled Word Wise: Enabled Screen Reader: Supported Enhanced Typesetting: Enabled Average Customer Review: Be the first to review this item Amazon Bestsellers Rank: #249,854 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #18 inKindle Store > Kindle eBooks > Business & Investing > Marketing & Sales > Marketing > Global #54 inKindle Store > Kindle eBooks > Business & Investing > Marketing & Sales > Marketing > Research #522 inKindle Store > Kindle eBooks > Business & Investing > Careers click to open popover Customer Reviews There are no customer reviews yet on Amazon.com.auNOOK PressPublish your book with B&N Learn More The B&N Mastercard5% Back on All B&N Purchases Learn More Barnes & Noble CafRelax and Refuel Visit BN Caf B&N MembershipDon't Miss Out on Savings Learn More B&N ServicesAdvertiseAffiliate ProgramPublisher & Author GuidelinesBulk Order DiscountsB&N MembershipB&N MastercardB&N Kids' ClubB&N EducatorsB&N BookfairsShipping & DeliveryAbout Free ShippingAbout ShippingShipping RatesNOOKNOOK Tablets & eReadersNOOK Mobile AppsAbout UsAbout B&NInvestor RelationsBarnes & Noble, Inc.Careers at B&NQuick HelpCustomer ServiceOrder StatusEasy ReturnsProduct Recalls Find a Store Sign up for savings, news, updates Facebook Twitter Instagram Pinterest Google Plus Terms of UseCopyright & TrademarkPrivacy PolicySitemapAccessibility1997-2017 Barnes & Noble Booksellers, IncIts a leadership book for marketers, using the latest research on what works--and what doesnt--in marketing's digital age 07f867cfac
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