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Faculty of Management Department of Business Administration M.J.P. Rohilkhand University Bareilly 243 001 (U.P.) Syllabus MBA (Marketing) Two Years
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CONTENTS UNIT - I Peter F.Drucker emphasized the importance of marketing in his classic book, marketing as a simple exchange between buyer and seller.
The best MBA books in the areas of GMAT preparation, MBA admissions, and also some fiction and non-fiction to read.
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E-books for Management education- Download Free Marketing Management (1) for admissions at the MBA programme at the affiliated institutes.
The Personal MBA, Updated & Expanded: Mastering Business Without you can benefit from reading these books—many current MBA candidates are active members of the
Before you pour time and money into a business degree, build your own MBA with these 10 great business books.
need into a pro?table business opportunity through marketing. MARKETING TASKS A recent book, Radical Marketing,praises companies such as Harley-Davidson for suc-
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