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Book descriptionBrandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the вЂњinstrumentвЂќ companies can use for jazzing up a brandвЂ"how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. вЂў Follow-up to Emotional BrandingвЂ"50,000 copies sold in nine languages вЂў Insiders look at creating powerful, compelling brands and identities вЂў Exciting new ideas for using design to drive consumers to embrace brandsBrandjam: Humanizing Brands Through Emotional Design by Marc Gobe thepiratebay bookshop original free value
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November 2017