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Aside from our logo, Beaver Orange is the most identifiable element of our university. It should always be reproduced in its original form — meaning no tints or shades in small doses in print as a spot color only, serving to catch the viewer's eye. Please contact University Marketing for guidance on the best use of this color.
Everything included in this document will help guide the development and articulation of our institution's unified brand. A brand is an enduring platform that articulates an organization's unique identity and personality — meeting the needs of a broad, diverse community. At Oregon State, our brand focuses on a differentiated
A la carte resources. Art resources. Download art assets. Block O graphic; Buckeye shell; Buckeye smooth; Leaf; Leaf with veins; Ohio silhouette; Breast Cancer Awareness ribbon. Campaign resources. Download file. Campaign visual lockups; Campaign photography; Email templates; Information sheet template; Poster
Oregon State's art sheet contains logos, wordmarks, verbiage, correct PMS colors and general information about the university. As part of the cost of licensing, licensees will gain access to the art sheet through Logos on Demand. General design guidelines and detailed information about each logo are listed below.
The foundational elements of the Oregon State brand — the positioning, messaging and voice — help guide our approach to marketing and collateral across the These segments, along with the accompanying details about who they are and what they think about OSU, help determine a focus for how you reach them.
Color plays an active role in people's lives. It attracts attention. It triggers emotions. Color can influence decisions and behaviors. Consistent use of color supports visual cohesion across our communications and leverages emotional resonance with our brand. When combined with photos of our people, places and work,
Visual Identity. Logo · Colors · Choosing Colors · Typography · Using Type · Photography · Our Style · Portraiture · Contracts and Model Releases · Graphic Elements · Illustration. Note: To help understand the visual identity and the various components review a session presented at the Brand Symposium. REQUEST LOGO
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Logo basics. Ohio State's particular model of brand architecture is known as “monolithic," or a “branded house," where the university's logo is the primary identifier in all communications. The consistent and proper use of the university logo not only strengthens recognition for Ohio State but also projects the university's
Photos. brand photos. Fonts. brand fonts. Brochures. brand brochures. OSU-Cascades. stationery. Logos. logos. Posters. poster templates. Patterns. graphic patterns. Icons. brand icons. Presentations. powerpoint templates. Misc. Digital. miscellaneous digital. Color Palette. ase colors. Stationery. stationery. Model Release.

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March 2018