Thursday 12 October 2017 photo 5/14
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In an analysis of consumer behavior called “Tightwads and Spendthrifts," Rick, Cryder, and Loewenstein identify that the level to which people will spend is determined by the psychological “pain" that the spending causes. People will spend, they argue, until it hurts. Visit http://cofounderslab.com/profile/ryan-bilodeau
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