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13 Nov 2016 The use of digital marketing channels for building customer relationships and long-term loyalty has recently gained Besides, this report talks about the total impact of digital marketing on the customer .. Literature review is a collection of the existing data or articles related to a particular topic that are used
decision to understand the advantage of online marketing, advantages must be highlighted for industry players to realize its power. 2. LITERATURE REVIEW. Literature Review. The purpose of doing research in the area of digital marketing is because it seem huge, intimidating and foreign. Businesses are looking for
Social Media as a Marketing Tool: A Literature. Review. Holly Paquette. University of Rhode Island, holly_paquette@my.uri.edu. Follow this and additional works at: Chi (2011,. 46) defines social media marketing as a “connection between brands and consumers, [while] and Digital Marketing Practice 14: 18-29.
18 Nov 2013 ly oriented and who care about responsible purchasing. 2 Literature Review. This section goes through a number of basic theories of traditional marketing and digi- tal marketing in order to understand the decisions concerning Design With Benefits' digital marketing actions. Particularly, when it is a startup
This chapter consists of review of literature related with influence of online marketing on consumers and also it provides a critique review of miscellaneous studies related with online marketing. This is followed by .. information, digital signatures ensuring authorship, or firewalls that prevent outsiders from tapping into
9 Jun 2010 marketing, and related social sciences using the keywords “social media" (health databases) or. “social media" AND . Table 1: Thematic domains identified in the literature review. *Number of communication identified by this review are: agencies' capacity and responsiveness; the digital divide; the
Part 7: Children's Understanding of Digital Marketing . . . . . . . . . . . . .45. 7.1 Recognition of Digital Advertising. 45. 7.2 The Relationship Between the Current Literature on Children's Understanding of Advertising and Marketing and the Digital Environment. 46. 7.3 Does Digital Marketing to Children Make a Difference. 47.
LIST OF ABBRIVIATION & ACRONYMS. Ix. EXECUTIVE SUMMARY x – xxiv. 1. Introduction to Integrated Marketing Communication. 1. 2. Introduction to Online Marketing. 14. 3. Literature Review. 24. 4. Research Objectives & Methodology. 57. 5. Conceptual Framework. 65. 6. Case studies on IMC & Online Marketing. 93. 7.
Literature Review. Measuring Social Marketing The often-unanswerable prediction is whether online marketing campaigns will be effective in the short and long terms (Oracle, 2008). Online marketing is difficult to execute successfully and measure adequately (Ranaweera & Prabhu, 2003). The quest for reliable metrics
12 Oct 2015 Consumer Psychology (JCP), Journal of Marketing (JM), and Journal of Marketing Research. (JMR). Articles related to digital marketing, social media, and online word of mouth are featured in this review. In total, 29 articles were published on these topics in the consumer behavior literature in the last few
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