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Editorial Reviews. About the Author. Philip Kotler is one of the world's leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of
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Editorial Reviews. About the Author. Philip Kotler is one of the world's leading authorities on Marketing Management 15th Edition, Kindle Edition. by Philip T.
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The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in
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We see marketing management as the art and science of applying core marketing concepts to choose target markets and get, keep, and grow customers through
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