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Analyse du Comportement du consommateur face aux ruptures de stocks (French Edition)
by Cheikh Abdou Khadir Cissé
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L’objectif de notre livre est d’analyser les comportements des consommateurs face aux ruptures de stocks et leurs facteurs explicatifs. Nous avons traité le sujet en réalisant un questionnaire auprès de 50 clients d’un supermarché. Les résultats ont montré, que les ruptures de stocks engendrent des pertes pour le distributeur et pour le fournisseur dans la mesure où certains consommateurs n’hésitent pas à changer de magasin ou substituer le produit en cas de rupture de stocks. En ce qui concerne le comportement adopté par le consommateur, la substitution est la plus fréquente. Une part importante des répondants, près de 40% préfèrent remplacer le produit manquant à l’intérieur de l’assortiment du magasin.
Details:
Price: $36.67
bound: 56 pages
Publisher: Éditions universitaires européennes (March 16, 2017)
Language: French
ISBN-10: 3639623045
ISBN-13: 978-3639623048
Weight: 4.6 ounces
Analyse du Comportement du consommateur face aux ruptures de stocks (French Edition) Cheikh Abdou Khadir Cissé
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