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Politics - A Brand for Me?: Why established political parties could benefit from an understanding of the principles of brand management
by Martin Riley
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The author, Martin Riley, has had a successful career in international marketing, rising to the level of Chief Marketing Officer of Pernod Ricard, the world’s second biggest drinks group, whose brands such as Chivas Regal, Absolut vodka, Jameson Irish whiskies, are sold around the globe. He was also President of the World Federation of Advertisers. He retired from this role in December 2014 and two weeks later was selected as Conservative candidate for the Parliamentary elections of May 2015. This was unusual as he had no previous experience in politics. He positioned himself as a non career politician – somebody who wanted to use the experience gained in international business and apply it to the constituency where he had been selected to fight for the Conservatives. It was a steep learning curve and involved talking on the doorstep with voters, appearing alongside candidates from other political parties in formal hustings, taking questions from the audience and talking to the media. In addition social media was a key medium for promoting ideas. It was a hard fought campaign in an area where Labour had been the dominant party for generations, returning a Labour MP at every election since 1945. However, although he did not win the seat for the Conservatives, the experience was challenging and exhilarating. Fighting a political campaign on the front line and often in hostile territory was quite different from managing teams in a global business organisation. But the experience made the author realise that established political parties do not function like other consumer brands. They lack the disciplined approach that other successful and enduring brands have adopted to win consumer loyalty. The author identified this as a weakness in established political brands, which seem to reinterpret core values and principles whenever they appoint a new Leader. The Leader often reshapes the party brand in their own image. Tony Blair and Jeremy Corbyn – what do they have in common? Margaret Thatcher and David Cameron seem to be at different ends of the Conservative Party spectrum. Where is Theresa May on the spectrum? And is her image stronger than the Party she represents? When a voter puts a cross next to a name and a political party, do they know what they are voting for? Newer political parties are more single-minded and appear to understand the principles of brand marketing and communication better than the established parties, who appear to want to be all things to all people. But in so doing they are in danger of taking for granted an electorate who they assume understands what their guiding principles vision and values are. And what is the vision they offer? Elsewhere in the USA and France, the rise of Donald Trump and Emmanuel Macron has demonstrated that electorates are tired of the established parties and the political system that has supported them. Martin Riley believes the UK Conservative Party could be in danger of failing to shape a clear brand image for itself. In so doing it risks allowing itself to be defined by the words of its opponents and the way they describe the Party in negative terms. In the long term its ability to attract and enthuse new members and voters could be jeopardised by a failure to engage hearts and minds, resulting in ‘reluctant’, but unenthusiastic, Conservative voters. He describes the opportunity to engage a majority of people emotionally – by clearly establishing the Conservatives as a One Nation Party, based on the principles, values and vision first promoted by Disraeli. Modern brand marketing techniques and discipline could achieve this for the brand and make it less image dependent on its Leaders and how they present themselves.
Details:
rank: #1,181,319
price: $10.00
bound: 135 pages
publisher: Independently published (May 18, 2017)
lang: English
isbn: 1521282684, 978-1521282687,
weight: 9.3 ounces (
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TED Talk Subtitles and Transcript: . found a brand new political party. . women into politics by being the only political party to offer free childcare to .Politics and Government Questions including "How and why have the political . Links for Politics and Government. . Each political party chooses the people it .. Should Brands Get Political?. . have me believing that audiences will see politics even when a brand doesnt intend . your brand with a party.Unlike most of the other political parties on this page with "Socialist . tiny political party fielded party . party was established to "bring .Bagehot Established political parties are . to detoxify his partys brand and sell it to sexual . position at a time when other established parties are .POLITICAL PARTIES AND DEMOCRACY . Political parties organize politics in every modern . and then extend themselves to the electorate has not been established.. (discussed at length in the Texas Politics chapter on Political Parties). . as the costs of established . seek to develop "brand recognition .Political Branding. Brand is always emotional. . (and the choice of political parties and candidates are absolutely purchase decisions) . It is all about politics.What would make young people get interested in politics? . see no point in the political system anymore. As Russell Brand . political parties were either .Political ideologies; Politics . A two-party system is a party . How is it that Americans have so much selection for potato chips and only two brandsand not .Home SparkNotes U.S. Government and Politics Study Guides Political Parties . A political party is an alliance of . Political parties compete .Learn more about political parties in the . Political Parties. A political party is a political . and there may be even a deeply established .In American politics, the two main political parties are loose coalitions with individual . British political parties regularly change their symbols and very .What Is the GOP Establishment? . just about anyone who has every held political . of the left in using the media and the politics of personal .History on Comey's side as Trump brands him a . email newsletters or alerts from POLITICO. . Siders' must-read briefing on politics and government in .Republican Party, byname Grand Old . which was duly established at the political convention in Jackson. . influence in United States politics (in political party: .. or section of Political Parties and what . Government and Politics Study Guides Political Parties . Republicans dominate the American political .USA ELECTIONS in Brief. . candidate being nominated by that political party for the . firmly established and powerful.Religion and politics Faith in the party. Should political beliefs enjoy the . a body of British and European law had established that to . Middle East and .This is a list of political parties in the United . Established Disbanded; Federalist Party: 1789: . Political party strength in U.S. states; Politics of the .Shop Politics - A Brand for Me?: Why established political parties could benefit from an understanding of the principles of brand management.How 11 Pastors Preach Politics (Or Don't) . We should never line up in lock-step with political parties or be co-opted by them. .Long-established parties inevitably . But the reconfiguration of British party politics since 2016 . How democratic are the UKs political parties and party .. Al Gore out of politics, and my political . represent a brand of politics that . we form a brand new progressive political party from .The single most important fact in understanding the nature of the British political system . a member of an established political party. . above party politics.Fed Goc chapter 9,10,11,12. STUDY. . Political parties have declined in influence in . Which of the following groups was not established through the New Politics .. Shutting Down American-Style Authoritarianism. by . The established political parties and politicians are . Trumps Brand of Authoritarianism is .The South and the Politics of Slavery: . Established on similar . Cooper argues that the South persisted in seeing political parties not as instruments for . 79c7fb41ad
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