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International marketing ? Philip R. Cateora, Mary C. Gilly, John L. Graham. — 15th Philip R. Cateora Professor Emeritus, The University of Colorado at Boulder.
(Ghauri & Cateora 2014, p. 8) Cateora, P.R., Gilly, M.C. & Graham, J. (2013): . www.wto.org/english/res_e/statis_e/its2013_e/its13_highlights1_e.pdf
Book Reviews. 121. INTERNATIONAL MARKETING, Third Edition by Philip R. Cateora and John M. Hess. (Homewood, III.: Richard D. Irwin, Inc., 1975. 761 pp.
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International marketing ? Philip R. Cateora, Mary C. Gilly, John L. Graham. — 15th Philip R. Cateora Professor Emeritus, The University of Colorado at Boulder.
Cateora, P., M. Gilly and J. Graham, International Marketing (McGraw-Hill, 2013), International Marketing, (2013, 16th edition), Cateora, Philip; Graham, John;
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