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Merchants of cool study guide: >> http://mxe.cloudz.pw/download?file=merchants+of+cool+study+guide << (Download)
Merchants of cool study guide: >> http://mxe.cloudz.pw/read?file=merchants+of+cool+study+guide << (Read Online)
teachers guide. Discussion Starters and Topics Like author Naomi Klein (see "Resources"), "The Merchants of Cool" argues that advertising has changed from sponsoring culture to becoming culture (e.g., Sprite sponsoring a For example, anthropologists study the structures and customs of a society or community.
MTV embarked on a major teen research campaign, the hallmark of which was its "ethnography study"-- visiting teens' homes to view first hand their lives, interests and ask some quite personal questions. MTV discovered the "mook" and the "midriff" -- the stock characters they and others have resorted to in order to hook the
Nov 10, 2007 Discussion Questions for the Merchants of Cool Give two reasons why corporate America has targeted teenagers. Why does According to Robert McChesney, what weapons do the merchants of cool use? What does MTV research indicate about teenagers as a result of their ethnographic study?
context and profiling the author, “The Merchants of Cool," which first aired on PBS February 27, 2001, provides ics, health, performing arts, gender stereotypes, ethnography, literature, social studies, and civics. TEACHER'S GUIDE. FRONTLINE: “THE MERCHANTS OF COOL" . For example, anthropologists study the.
Just as you might add to your students' knowledge of a piece of literature by providing historical context and profiling the author, "The Merchants of Cool," which first aired February 27, 2001, provides vital background information about key media "storytellers." Because it exposes motives and techniques, the film is an
Why are they cool? Who decides what is cool? During Viewing. Describe the following methods used by corporate America to find out what's hot among teens? focus groups. "correspondents". computer chat rooms. ethnography studies. What role does the caricature termed the "mook" play in marketing to teenage boys?
May 29, 2012 The page authored by Michelle B. Kunz, Morehead State University, based upon MERLOT material: Merchants of Cool, www.merlot.org/merlot/viewMaterial.htm?id=81926. Author Profile. Summary. This case study uses the online support site for the PBS Frontline documentary, "Merchants of Cool.
Start studying Merchants of Cool Vocab.. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
Documentary · How businesses market to American teenagers, and the effect they have together on popular culture. The Merchants of Cool Poster. How businesses market to . Urban Dictionary's definition of a 'mook'. Apparently the term was first used in this documentary AND the definition makes for enjoyable reading.
Frontline: Merchants of Cool They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the next big thing that will snare the attention of their prey--a market segment worth an estimated $150 billion
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