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The Business Case for Learning: Using Design Thinking to Deliver Business Results and Increase the Investment in Talent Development
by Patricia Pulliam Phillips
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Executives recognize that learning is necessary to meet the challenges of a complex and global economy, to drive change, and to create greater stakeholder value in short, learning is critical to an organization's present and future prosperity. Unfortunately, there are some persistent concerns within the learning and development community around the importance of learning as well as both how and when it should be provided.
The Business Case for Learning, by world-renowned authors Jack and Patti Phillips, helps to put those concerns to rest by highlighting the reasons why learning is an absolute necessity, how it adds value to an organization's bottom-line and, through a methodical, 8-step, results-driven process, how to enhance the learning and talent development investment.
The book concludes with a call to action; offering tools, templates, assessments and guides to enrich application. It is an engaging book every training professional should have on his or her shelf, and is the perfect companion to The Bottomline on ROI, also authored by Patti Phillips.
What this book will do for you:
Explore trends and challenges of learning and offer ways to overcome the top 5 learning dilemmas:
1. Learning is the best solution, but first to be cut in a downturn.
2. Most training is wasted.
3. The success of a learning program must be defined by application and impact.
4. The learning results desired by executives are rarely measured.
5. Some learning is not necessarily better than .
Identify 8 steps that will enable teams to protect and increase budget:
1. Start with Why
2. Make It Feasible
3. Expect Success
4. Make It Matter
5. Make It Stick
6. Make It Credible
7. Tell the Story
8. Optimize Results
The Business Case for Learning: Using Design Thinking to Deliver Business Results and Increase the Investment in Talent Development Patricia Pulliam Phillips
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