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The effect of online sales promotion strategies on consumers' perceived quality and purchase intention. -- A moderating effect of brand awareness. Yi-Ting Huang. Institute of Technology Management. National Chung Hsing University. Taichung, Taiwan g100026110@mail.nchu.edu.tw. Fei-Fei Cheng. Institute of
8 Nov 2013 online promotional mix is an extension of the offline, but with some significant differences. Online promotion can be tracked, measured and targeted in a far more sophisticated way. Advertising, personal sales, promotions based marketing and public Relations can all be conducted through the online
sales promotion, internet marketing , direct marketing in order to generate maximum impact on the target audience at the minimum cost. According to William Stanton, “IMC is an element in organization's marketing mix that is used to inform, persuade and remind the market regarding the organization and. / or its products.".
17 Apr 2015 Marketing activities related to the promotion of sales increased consumer purchases and indirectly to get more profit for the company. In this study, we will discuss the impact of sales promotion on consumer purchasing behavior. .. Authors, Reviewers and Editors rewarded with online Scientific Credits.
ANALYSIS OF ONLINE SALES PROMOTION. TOWARD YOUTH PURCHASE INTENTION. IN INDONESIA (CASE STUDY OF APPAREL. INDUSTRY). Leonardus Himawan1 and Dibia Abduh2. Abstract: Indonesia has the highest internet users among Asean countries. Dominated by the younger generation which include
We describe a sales promotion application for distributing and redeeming coupons on the Internet during online shopping. Various types of sales promotions and coupons, and the methods used to target coupons to select potential buyers are reviewed. Security mechanisms needed to prevent alterations, duplication, and
4 Jun 2011 Sales promotion has become a vital tool for marketing and its importance has been increasing significantly over the years. One of the purposes of a sales promotion is to elicit a direct impact on the purchase behavior of the firm's consumers. Firms have to rethink the relationship between attitude and.
majorly focusses upon the factors affecting the behavior of the consumers while shopping online due to different sales promotion techniques used by the online dealers. In this paper it was found that. Promotional emails,Promotional SMS, Discounts, User friendly Interface, Promotional Pop ups,. Convience and Sales
Sales promotions are a marketing tool for manufacturers as well as for retailers. Manufacturers use them to increase sales to retailers (trade promotions) and consumers (consumer promotions). Our focus will be on retailer promotions, which are used by retailers to increase sales to consumers. Typical examples of.
Title: Online consumer sales promotion in retail clothing companies – a study of four. American companies' websites. Authors: Emma Berter and Christina Blomqvist. Advisor: Venilton Reinert. Level: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2010. Keywords: Online marketing, marketing mix, consumer sales
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