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Essentials of Marketing, 6e. Charles W. Lamb, Joseph F. Hair, Jr., and Carl McDaniel. VP/Editorial Director: Jack W. Calhoun. Publisher: Neil Marquardt. Developmental Editor: Jamie Bryant, B-Books. Marketing Manager: Student Edition ISBN 10: 0-324-65620-3. South-Western Cengage Learning. 5191 Natorp Boulevard.
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, [Matching item] Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 7th edition. Mason, Ohio South-Western Cengage Learning, 648 pages, 2012, English, Book; Illustrated, 11. Essentials of marketing / Charles W. Lamb, Jr., Joseph F.
New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits™ functionality, Disciplines. Business | Marketing. Recommended Citation. Lamb, Charles W.; Hair, Joseph F.; and McDaniel, Carl, "MKTG, 10th Edition" (2016). 2016 Faculty Bookshelf. 3.
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25 Jan 2016 Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and
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