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The marketing mix deals with the way in which a business uses price, product, distribution and promotion to market and sell its product.
Other elements of the mix (price, product, place etc) of promotional activities for its product, depending on the marketing strategy and the budget available.
The basics of promotion as part of the marketing mix are introduced in this revision Marketing Mix: Introduction to Promotion Marketing research: sampling.
May 17, 2012 Revision Presentation - Marketing Mix: Introduction to Products & presentation provides a brief introduction to what is a product and a brand.
The marketing mix is the combination of elements used by a business to enable it to meet the Traditionally the marketing mix has been taken to comprise four elements: (product, price, promotion and place). Examples are illustrated below:
The importance and role of product in the marketing mix is covered in this revision presentation.
The concept of the extended marketing mix takes us beyond Product, Price, Place and Promotion This short video outlines the 7 P's and provides an example.
This revision presentation provides an introduction to the role of product portfolios in marketing strategy, and explains how they can be analysed using the
tutor2u™. GCSE Business Studies. Marketing Mix - Introduction. Marketing. Mix Often referred to as the “Four P's of Marketing. tutor2u™. GCSE Business Studies. Product Grow sales. Example Marketing Strategies. Business. Strategy.
May 14, 2012 A distribution channelmoves a product from production to consumption; 6. Wholesaler - Example Sale of Daily Newspapers Newspaper Test Your Understandingwww.tutor2u.net/business/quiz/place/quiz.html; 26.
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