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15 Jul 2011 Pharmaceutical companies can implement social media marketing with more confidence thanks to new guidance issued by the Association of the British Pharmaceutical Industry (ABPI). The ABPI social media guidelines suggest best practice for managing events and pharmaceutical data via social media
21 May 2015 How to design patient services with social media within the ABPI code guidelines. In this blog, Senior Consultant Craig Moore, from the Blue Latitude Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services. In the UK, the marketing of
27 Jan 2012 There are no plans to produce more social media guidelines for UK pharma, but that shouldn't stop companies from using the technology. That was the message from the Association of the British Pharmaceutical Industry (ABPI), whose web editor Melanie Quashie spoke at SMI's Social Media In The
7 Apr 2013 The ABPI Pharmacovigilance Expert Network (PEN) recognises the value of using digital media to communicate externally with customers and gather information. Attention to company values, legal and policy requirements are necessary for successful participation in the social media environment.
The ABPI Code of Practice for the Pharmaceutical Industry, administered by the Prescription Medicines Code of Practice Authority (PMCPA), is the At the same time, companies must have policies and procedures in place to ensure that personal use of email, Twitter, all social media and the like by staff does not unwittingly
2 Feb 2016 I recently attended a course on digital communications and the Code organised through the PM Society. The course focussed on the various digital channels that we use for our media brands, and guidance around social media – which is still very much a grey area. We use our social media communities to
areas in healthcare, use of the internet and social media the British Pharmaceutical Industry" (ABPI) Code of. The key . examples of interactive promotional media include blogs, microblogs, social networking sites, online communities and live podcasts. The Guidance provides pharmaceutical drug manufacturers with.
In stark contrast, digital communication such as social networking sites, twitter, blogs, discussion forums, user The ABPI. Code only applies to pharmaceutical companies. The following list is a list of the most relevant clauses of the Code; it is not comprehensive. Other clauses . It can, however, give informal guidance.
The ABPI Code is administered by the PMCPA (the Prescription Medicines Code of Practice Authority). The PMCPA issued specific guidance on “digital communications" in April 2011. It is clear from these guidelines that the use of social media must fit-in and comply with the existing regulations – it is not subject to any
8 Apr 2013 The ABPI PEN recognises the value to companies of using company sponsored websites, and especially social media, to communicate externally. In fact, the new European pharmacovigilance legislation calls for increased participation by patients and consumers in the pharmacovigilance process and

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February 2018