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1 Mar 2017 A brand extension is when a company launches a new product in a examples of good and bad brand extensions provided by Adweek.
13 Mar 2012 In honor of Ikea's recent foray into prefab housing, we took a look at some of the most famous brand-stretching in corporate history. Many, if not
May 5, 2016, 12:10 PM; 22,699 This week, for example, KFC released "Finger Lickin' Good," chicken-flavored, edible nail polish. No part of this is good. Some brand extensions are limited editions used chiefly for marketing campaigns, but
Brand extension is a marketing strategy in which an organization that markets a product or service Brand Extension April 27th, 2016 Examples of the latter include taking a brand currently targeted to women and extending it to the male
2 Mar 2016 Just slap your brand name on a new product line or category and make it work. For example, think about the different line-extensions of Coca
We're all for new product launches and brand extensions but for US fast food chain KFC, have they taken it to the extreme by introducing lick-able nail polish?
10 Jan 2016 Fast food chain McDonald's is focusing on delivery business, brand extension and innovation this year to give a boost to its revenues in the
21 Jan 2016 Usually off-the-wall brand extensions fail miserably. Every once in a while, though, a crazy brand idea takes off like crazy.
14 Sep 2016 Top Five Bizarre 'Brand Extensions' . For example, the Guinness Book of Records is world-famous and initially started out as a marketing

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March 2018