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The role of price affect in behavioral pricing research: Essays on the antecedents and consequences of consumers' emotional responses to price information. DISSERTATION of the University of St. Gallen,. Graduate School of Business Administration,. Economics, Law and Social Sciences (HSG) to obtain the title of.
28 Sep 2017 Full-text (PDF) | This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published in leading academic journals between 1995 and 2016. The results suggest several developments in research focus and methodology; rec
27 Sep 2016 pricing research that need to be considered, including: Limited Control of the Market Price -- Usually only the resellers (distributors and dealers) have actual market pricing control. Typically manufacturers who generally conduct this type of pricing research can set the wholesale price but they can only
Dynamic Pricing in the Presence of Inventory. Considerations: Research Overview, Current Practices and. Future Directions1. Wedad Elmaghraby. Pinar Keskinocak. School of Industrial and Systems Engineering. Georgia Institute of Technology,. Atlanta, GA 30332. {wedad,pinar}@isye.gatech.edu. Abstract. The benefits of
His research interests include competitive marketing strategy, consumer demand in emerging markets, empirical industrial organization methods, pricing and advertising. His dissertation investigates the market entry and location decisions of retailers. He considers the tradeoff between the benefit of spatial differentiation
Comments on "Pricing Research in Marketing: The State of the Art". Shrnuel S. Oren. Journal of Business, Volume 57, Issue 1, Part 2: Pricing Strategy (J arr, 1984), 361-864. Your use of the ISTOR archive indicates your acceptance of ISTOR's Terms and Conditions of Use, available at http:ffwww.jstor.orgi'aboutfteirnshtml.
THOUGH consumer perceptions of price, quality, and value are considered pivotal determinants of shopping behavior and product choice (Bishop 1984;. Doyle 1984; Jacoby and Olson 1985, Sawyer and. Dickson 1984, Schlechter 1984), research on these concepts and their linkages has provided few conclu- sive findings.
19 Dec 2017 Request (PDF) | Prices and Pricing R | In recent years, it has increasingly been recognized that developing an appropriate pricing strategy is both crucial and highly complex. The marketing literature reflects this point of view and contains an impressive number of contributions in the pricing area. Monroe
Pricing a product is one of the most important decisions an organization can make. Marketing research has developed several different approaches to price optimization. They include direct methods such as estimation of willingness to pay, indirect methods such as Gabor-Granger and van Westendorp techniques, and prod

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March 2018