Sunday 15 July 2012 photo 1/1
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VALET AV MALMÖ!
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Storlek kostar
För Eurovision Song Contest är i första hand ett tv-program. Arenan behöver en matchande scen. Den och arenan behöver ljussättas för tv. Ljudet behöver klara arenarummets storlek. Allt behöver vara större och dyrare än i en hockeyarena.
Och det måste pågå mycket längre än under Melodifestivalen. Eurovision behöver ha arenan i upp till sex veckor före finalkvällen. Scenen ska byggas och allt ska testas, och under de sista veckorna ska bidragen och föreställningarna repeteras. Hela tiden tickar kostnaderna, och hela tiden växer notan för det stora formatet.
Storleken i Friends Arena hade gjort att det inte funnits särskilt mycket pengar kvar för att maxa showen. Det som är fokus för hundra miljoner tv-tittare.
Där har vi anledningen till att färre nu får plats i arenan på finalkvällen. I stället har man prioriterat det som syns i tv-rutan.
Gör som Michael Jackson
Det finns många exempel på resonemanget att stort inte måste vara bättre. När Michael Jackson firade 30 år som soloartist 2001 hade han kunnat sälja ut en arena med hundra tusen platser. Men han valde hockeyarenan Madison Square Garden. Anledningen: Han ville göra en tv-produktion.
Men priset för att välja bort Friends Arena för Eurovision är inte litet. Det består i en häftig bakgrund i form av ett megastort folkhav och arenarum. Det består i minst tio tusen människor som hade kunnat få ett minne för livet.
För mängder av människor i Sverige och runt om i Europa vill vara på plats i arenan. Finalen av Eurovision Song Contest är ett evenemang där intresset alltid överstiger arenans kapacitet.
Alla får biljetter
En tröst för den som vill vara på plats kan vara att alla intresserade trots allt kan räkna med att få tag på Eurovisionsbiljetter till Malmö Arena – men inte nödvändigtvis till finalkvällen.
De två semifinalsändningarna har däremot, mig veterligen, aldrig varit utsålda i tävlingens historia. Och dessutom repeteras alla tre sändningar normalt tre gånger.
Att få se showen i arenan ska därmed inte bli några problem för alla som vill. Antagligen gör valet av Malmö att Sverige för första gången kan ge Eurovision utsålda semifinaler. Och generalrepetitionerna kan bli Eurovisionshistoriens häftigaste.
Eurovisionsvärlden
Men det finns också ett Eurovision Song Contest som äger rum utanför arenan. Utanför det som syns i tv-rutan. Det utgörs av upplevelsen som värdstaden ger alla de fans och professionella som besöker evenemanget.
Att döma av vad som sagts utåt är filosofin här tydlig. Genom att välja en mindre ort, som är beredd att satsa minst lika hårt som huvudstaden, blir fokuseringen på Eurovision större. Färre saker i omgivningen spär ut upplevelsen.
"Vi kommer att kunna skapa en Eurovisionvärld som blir en fantastisk upplevelse för alla som besöker staden", som Christer Björkman säger.
Olika värden
Men även här måste något offras. Martin Österdahl har uppgett att kampen mellan Stockholm och Malmö var hård, och det är tydligt att båda sidor erbjöd stora värden. Det internationellt populära Stockholm har en unik miljö och skulle i egen kraft ha varit en värdig fond för ett Eurovisionsevenemang.
I stället för fanfester i Kungsträdgården och bjudningar på deltagarländernas ambassader har man nu valt ett kompaktare upplägg, där det är nära till allt och där man hoppas att en feststämning som genomsyrar hela staden förstärker upplevelsen.
I det sammanhanget kunde det vara en god idé att anordna en storbildsvisning av programmet på något torg eller rent av någon annan av stadens arenor för att maximera folkfesten för alla dem som inte får plats i tävlingsarenan just på lördagskvällen.
Showen avgör
Vilket val är rätt? Är vinsten genom den mindre arenan tillräckligt stor för att showen ska lyfta till nästa nivå? Ger närheten i Malmö ett mervärde som övertrumfar Stockholms tillgångar? Bara tiden kan ge svaren.
Vägvalet är gjort. Lyckas man med planerna kan Eurovision Song Contest 2013 i Sverige bli stilbildande och "the best games ever".
För att det ska bli verklighet måste hundra miljoner tittare få en föreställning de sent ska glömma.
Nu är det upp till de showansvariga att lyfta Eurovision till nästa nivå.
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VALET AV MALMÖ!
Storlek kostar
För Eurovision Song Contest är i första hand ett tv-program. Arenan behöver en matchande scen. Den och arenan behöver ljussättas för tv. Ljudet behöver klara arenarummets storlek. Allt behöver vara större och dyrare än i en hockeyarena.
Och det måste pågå mycket längre än under Melodifestivalen. Eurovision behöver ha arenan i upp till sex veckor före finalkvällen. Scenen ska byggas och allt ska testas, och under de sista veckorna ska bidragen och föreställningarna repeteras. Hela tiden tickar kostnaderna, och hela tiden växer notan för det stora formatet.
Storleken i Friends Arena hade gjort att det inte funnits särskilt mycket pengar kvar för att maxa showen. Det som är fokus för hundra miljoner tv-tittare.
Där har vi anledningen till att färre nu får plats i arenan på finalkvällen. I stället har man prioriterat det som syns i tv-rutan.
Gör som Michael Jackson
Det finns många exempel på resonemanget att stort inte måste vara bättre. När Michael Jackson firade 30 år som soloartist 2001 hade han kunnat sälja ut en arena med hundra tusen platser. Men han valde hockeyarenan Madison Square Garden. Anledningen: Han ville göra en tv-produktion.
Men priset för att välja bort Friends Arena för Eurovision är inte litet. Det består i en häftig bakgrund i form av ett megastort folkhav och arenarum. Det består i minst tio tusen människor som hade kunnat få ett minne för livet.
För mängder av människor i Sverige och runt om i Europa vill vara på plats i arenan. Finalen av Eurovision Song Contest är ett evenemang där intresset alltid överstiger arenans kapacitet.
Alla får biljetter
En tröst för den som vill vara på plats kan vara att alla intresserade trots allt kan räkna med att få tag på Eurovisionsbiljetter till Malmö Arena – men inte nödvändigtvis till finalkvällen.
De två semifinalsändningarna har däremot, mig veterligen, aldrig varit utsålda i tävlingens historia. Och dessutom repeteras alla tre sändningar normalt tre gånger.
Att få se showen i arenan ska därmed inte bli några problem för alla som vill. Antagligen gör valet av Malmö att Sverige för första gången kan ge Eurovision utsålda semifinaler. Och generalrepetitionerna kan bli Eurovisionshistoriens häftigaste.
Eurovisionsvärlden
Men det finns också ett Eurovision Song Contest som äger rum utanför arenan. Utanför det som syns i tv-rutan. Det utgörs av upplevelsen som värdstaden ger alla de fans och professionella som besöker evenemanget.
Att döma av vad som sagts utåt är filosofin här tydlig. Genom att välja en mindre ort, som är beredd att satsa minst lika hårt som huvudstaden, blir fokuseringen på Eurovision större. Färre saker i omgivningen spär ut upplevelsen.
"Vi kommer att kunna skapa en Eurovisionvärld som blir en fantastisk upplevelse för alla som besöker staden", som Christer Björkman säger.
Olika värden
Men även här måste något offras. Martin Österdahl har uppgett att kampen mellan Stockholm och Malmö var hård, och det är tydligt att båda sidor erbjöd stora värden. Det internationellt populära Stockholm har en unik miljö och skulle i egen kraft ha varit en värdig fond för ett Eurovisionsevenemang.
I stället för fanfester i Kungsträdgården och bjudningar på deltagarländernas ambassader har man nu valt ett kompaktare upplägg, där det är nära till allt och där man hoppas att en feststämning som genomsyrar hela staden förstärker upplevelsen.
I det sammanhanget kunde det vara en god idé att anordna en storbildsvisning av programmet på något torg eller rent av någon annan av stadens arenor för att maximera folkfesten för alla dem som inte får plats i tävlingsarenan just på lördagskvällen.
Showen avgör
Vilket val är rätt? Är vinsten genom den mindre arenan tillräckligt stor för att showen ska lyfta till nästa nivå? Ger närheten i Malmö ett mervärde som övertrumfar Stockholms tillgångar? Bara tiden kan ge svaren.
Vägvalet är gjort. Lyckas man med planerna kan Eurovision Song Contest 2013 i Sverige bli stilbildande och "the best games ever".
För att det ska bli verklighet måste hundra miljoner tittare få en föreställning de sent ska glömma.
Nu är det upp till de showansvariga att lyfta Eurovision till nästa nivå.
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