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responsible way, so that our brands are enjoyed in the way they're on Responsible. Commercial Communication and Rules on Digital .. Examples of how to apply. The Code. Compliance. How to apply. The Responsible. Marketing. Code. Principle 2. We actively restrict exposure of our branding to minors. Principle 1.
“Drink responsibly" messages function as one tool in the alcohol industry's marketing toolbox to promote, grow loyalty to and build credibility for its brands. The “drink responsibly" slogan also serves as a public relations distraction for alcohol . Additional examples of branded. "drink responsibly" messages: t Discover Pisco
Independent alcohol advice, information and tools to help people make better choices about their drinking | Drinkaware.
12 Oct 2009 For the avoidance of doubt, these guidelines are focussed primarily on issues of alcohol social responsibility. They are not intended to cover other CAP Code requirements (e.g. concerning protection of privacy) and legal requirements with which companies must comply in respect of digital communications.
I am pleased to present you with our Responsible Marketing Guidelines which describe the actions we are Experiential marketing. Merchandise. Packaging. Point of Sale materials and displays. Media releases. Promotions. (both on and off premise). Sampling. Sponsorships . 'Enjoy Responsibly' logo. In the UK, the
14 Jan 2010 A responsibility statement (e.g. “please drink responsibly"). - Optional: www.drinkaware.co.uk or drinkaware logo. Contents. • Overall content and presentation. • Elements to include on a label. • Alternative format and Design elements. • Example of a label. • Unit calculator chart. Health labelling scheme
8 Nov 2016 have been removed from sale for breaching the Code. The Code rules and the independent complaints process have consistently raised standards of alcohol marketing. responsible drinking messages are examples Examples shown: Carling's unit indicator promotion, Carlsberg's 'Enjoy Responsibly' initiative and.
30 Mar 2015 In addition to the restrictions above, be mindful of a few limitations within each platform. Twitter, for example, limits the bio text field to 160 characters. Many alcohol brands include some sort of “drink responsibly" statement there, leaving little room to say more. Yellow Tail Twitter bio. Although regulations
29 Aug 2011 slogan on the adverts. The catchphrase is quickly followed up with the legal disclaimer. “Please drink responsibly, for further information please visit drinkaware.co.uk)". Example 2: Jack Daniels. Jack Daniels has deployed a more pro-active approach towards the legal disclaimers on their alcohol

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March 2018