joams.4.3.211-215. A Study of Consumers' Willingness to Pay for. Green Products. Aindrila Biswas. Department of Management Studies, green products. I. INTRODUCTION. Unprecedented economic growth triggered by technology revolution, globalization has led to market- driven growth in
23 May 2016 Download full-text PDF. Business and Management Studies. Vol. 2, No. 2; June 2016. ISSN 2374-5916 E-ISSN 2374-5924. Published by Redfame Publishing. URL: bms.redfame.com. 64. Green Marketing and Benefits to Business. Yakup Durmaz1, Hatice Vildan Yasar2. 1Hasan Kalyoncu University,
Climate changes, global warming, air and water pollution, Eco friendly products, and green marketing are some environment issues popped up internationally and nationally nowadays. These environmental issues have impact on consumer health, which made producers to think green and to promote for green products
1 Issue 1, 2016. 1. Green Marketing: Awareness and Acceptability of Green Products and Green Initiatives in Northern India. Dr. Manjri Tejpal1. 1Professor, RIMT-IMCT, Mandi Gobindgarh, Punjab, India. Abstract: Environmental issues and consumer awareness towards environmental safety has made organizations think
A study of the Impact of Green Marketing on Consumer Purchasing Patterns and Decision Making in Telangana, India. Aditi Jaju. MSc in Management. National College of Ireland. Submitted to the National College of Ireland, August 2016.
Environmental Economics, Volume 7, Issue 2, 2016. 77. Jeevarathnam P. Govender (South Africa), Tushya L. Govender (South Africa). The influence of green marketing on consumer purchase behavior. Abstract. Global warming, pollution and climate change are some of the problems that have become an increasingly
Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness
The objectives of the research are to study the factors the determine consumer intentions towards buying green products The inclusion criterion for the habits, such as their concern regarding CFC-free products and productrecycling. The influence of green marketing on consumer purchase behavior. Article. Jun 2016.
Abstract: Now there are so many companies that use environmental issues as their marketing strategy. This marketing strategy is known as Green Marketing. The attention to environmental issues can be seen from the increasing in environmentally awareness markets. Many companies are choosing green marketing
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 5, ISSUE 01, JANUARY 2016. ISSN 2277-8616. 173 consumer behavior is defined and analyzed through its awareness of green marketing issue which causes purchasing decision. green marketing and consumerism practices.

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February 2018