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Why Did We Write This Guide? We wanted to give you the most extensive and detailed guide of advanced content marketing techniques available today. This resource is chock full of tactical, immediately actionable ideas that you can implement in your own business — to start building a community of fans and followers,
26 Jul 2017 New to the content marketing industry? Check out our comprehensive beginner's guide on this wonderful, magical, amazing field.
7 Sep 2017 7 Steps for Creating a Content Marketing Strategy. 1) Define your goal. 2) Conduct persona research. 3) Run a content audit. 4) Determine a content management system. 5) Brainstorm content ideas. 6) Determine which types of content you want to create. 7) Publish and manage your content.
A Step-by-Step Guide to Creating a Strong Content Marketing Strategy. Amy Copperman | Jan 31st 2018. A content strategy is, at its most basic, an outline that answers the “why" and “how" of your brand's content. In a sea of possibilities, it serves as your North Star guiding your content priorities and tactics, and helps to
This is THE ultimate guide to content marketing (including strategy, implementation and followup), via experts in the industry. Bookmark this resource page!
Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service.
Definition. The Content Marketing Institute defines content marketing as: a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
10 Jan 2018 A comprehensive guide to developing the right content marketing strategy and creating content that delivers real results for your business.
But it's not enough to have stellar content. You also need a rock-solid strategy. To make things even more complicated, content marketing is almost never an isolated marketing strategy. It dovetails into social media, advertising, SEO, email marketing, and so many other facets of your marketing and growth. This guide is
Looking to level-up your content game? The free Beginner's Guide to Content Marketing from Moz has you covered.

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March 2018