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16 Oct 2011 PowerPoint by Milton M. Pressley Creative Assistance by D. Carter and S. Koger
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15 Jul 2012 Sender: iimc-smp@googlegroups.com. Date: Sun, 15 Jul 2012 18:06:19 +0000. To: <iimc-smp@googlegroups.com>. ReplyTo: iimc-smp@googlegroups.com. Subject: [SMP08-Mumbai] Marketing Management, 14th Edition - Kotler & Keller.pdf (iimc-smp@googlegroups.com). - show quoted text -
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Century. We will address the following questions: ? What are the tasks of marketing? ? What are the major concepts and tools of marketing? ? What orientations do companies exhibit in the marketplace? ? How are companies and marketers responding to the new challenges? Understanding Marketing Management
Marketing Management. M.Com. (Final). Paper-17. Max. Marks.: 100. Time: 3 Hrs. Note: There will be three sections of the question paper. In section A there will be 10 short answer questions of 2 marks each. All questions of this section are compulsory. Section B will comprise of 10 questions of 5 marks each out of which
14. Marketing. Management. PHILIP KOTLER. Northwestern University. KEVIN LANE KELLER. Dartmouth College. Prentice Hall. Boston Columbus Indianapolis New York San Francisco Upper Saddle River. Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto. Delhi Mexico City Sao Paulo
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14. Marketing. Management. PHILIP KOTLER. Northwestern University. KEVIN LANE KELLER. Dartmouth College. Prentice Hall. Boston Columbus Indianapolis New York San Francisco Upper Saddle River. Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto. Delhi Mexico City Sao Paulo
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