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As the primary design element, the molecules in UCLA branding are versatile, visual metaphors Set the headline type in a contrasting color to ensure legibility.
Logos. The letters “UCLA" combine to create the university's logo, the core element in the university's brand identity system. Whether the letters stand alone in a
baseline. The horizontal line on which type sits. brand descriptor. The name of a hospital, facility, program or entity that appears to the right of the master brand
UCLA's master brand—the university's overarching positioning and general tools—is a unique combination of intellectual and emotional attributes.
The logo is reproduced with the UCLA logo in our primary color, UCLA blue, and all type is black.
We have a variety of graphic tools that create a unique look and make our communications recognizable. These elements shouldn't be combined, but can be
Brand Colors. Color is an important element of brand identity. Like the iconic red of Coca-Cola® and the unmistakable brown of UPS®, color helps your
Typography also helps to center UCLA's brand identity and should be used consistently This type style should be reserved for headlines or subheads with a
Set the headline type in a contrasting color to ensure legibility. Another branding element in the UCLA design identity is the overlay box, which is used in both
These are the primary typefaces for the logo. The typeface for 'UCLA' and the first tier text are custom fonts. They should not be altered in any way and are to be

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February 2018