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If you no longer require this review copy, please return it to Pearson Education and we will donate $1 to Jumpstart for children who need our help. ---l---r_ _T _ _J,-__ Preface xxix PART 1 Understanding Marketing Management 2 Chapter 1 Defining Marketing for the 21 st Century 3 Chapter 2 Developing Marketing
Marketing. Management. PHILIP KOTLER. Northwestern University. KEVIN LANE KELLER. Dartmouth College. Prentice Hall. Boston Columbus Indianapolis New York San Francisco Upper Saddle River. Amsterdam Cape .. who have used the 13th edition to build on what they have learned and done while at the same.
The thirteenth edition bears the imprint of many people. From Phil Kotler: My colleagues and associates at the Kellogg School of Management at. Northwestern University continue to have an important impact on my thinking: Nidhi. Agrawal, Eric 1. Anderson, James c. Anderson, Robert C. Blattberg, Miguel C. Brend!, Bobby
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February 2018