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The Five Storylines Workbook: For Business, Brand, and Influence
by Brad Cochrane
>>> http://tinyurl.com/y8ye697z DOWNLOAD BOOK
Tell someone a fact and you'll trigger two parts of their brain. Tell them a story and you'll trigger seven. Would you rather lead with a fact or a story? Getting in front of your customer takes considerable investments of effort, time, and money. If your message fails to connect, what's the cost of that lost opportunity? How do you quantify the business that never was? In the Five Storylines Workbook for Business, Brand, and Influence, readers will follow the Seven Steps to Your Brand Story to create a robust message. Along with the Bonus Takeaway Product Presentation, they'll have a plan to take their message to customers in any situation. Based on Brad Cochrane's popular book, Story First Marketing (amazon.com), readers will learn a powerful approach to attract, engage, and move customers to action through storytelling. Can you afford to ignore the power of stories?
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