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12 Oct 2016 This definition can be a bit murky. Is it your logo? Your color palette? Your infographic style? To us, it's the total composite of elements that shape how your brand is perceived. Some brand identities are tied to the practical elements: design, packaging, etc. Some even move into the realm of the senses: how
30 Jan 2015 Well-defined and well-maintained brand style guides allow you to present your brand clearly and to establish trust with your audience, all while ensuring that, internally, everyone you work with is on the same page regarding your brand. When a brand style guide is in place, every single person in your
17 Aug 2011 In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines. These guiding documents have a lot of names: Brand Book, Brand Guidelines, Brand Bible, Identity Guidelines, etc., etc., etc. But whatever you call it, the Brand Book helps to define the standard elements of
11 Nov 2015 Brand guidelines are, in essence, your owner's manual on how to “use" your brand. These guidelines will be referenced by everyone who touches your brand, internally or externally, and will often be partially reused in future brand identity revisions. Because of that, it's important that you define enough of
12 Jun 2015 Your brand is the public face of your business; the “skin" that projects your company's identity and defines how your clients, customers and partners view your business. A brand style guide is the primary visual DNA of your company's branding, though it can also reference grammar, tone, word usage and point of view.
Sign up for our free, 7-day email course and become a brand identity expert. All the other parts of your brand style guide are tangible elements that communicate those key components to the world through Here's a deeper guide on how to define your target audience.
10 May 2017 A brand style guide is a holistic set of standards that defines your company's branding. It creates a recognizable, engaging voice and personality that readers can form a more personal connection with. Roughly 45% of a brand's image can be attributed to what a brand says and how it says it. Details like
Learn why every strong brand needs a defined brand identity guideline to maintain consistency, integrity, and effectiveness.
24 May 2016 Remember that without guidelines, it's nearly impossible to keep your branding consistent. So, in order to build and maintain a powerful brand, you need brand guidelines. If you're ready to create your brand identity guidelines, then you need a strategic marketing team to help you define your brand's
14 Jan 2016 So who has done brand identity guidelines well? What traits do they have in common?

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February 2018