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9 Nov 2017 In doing this new superstar justice, Alex Hunter joined a pantheon of very real Coke sports heroes who had lent their name to the brand, from gridiron star “Mean" This article outlines how Coca-Cola has approached growth in China with a focus on consistency, brand differentiation and core brand values.
21 Sep 2017 Coca-Cola is getting in the game – literally – through a first-of-its kind content integration with the new EA SPORTS™ FIFA 18, which follows the career of virtual football phenom Alex Hunter. In “The Journey: Hunter Returns" story mode of the game, Hunter signs an endorsement deal as a brand
22 Sep 2017 Ahead of next summer's 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game advertising spot for use on external marketing platforms. The advert, which features EA SPORTS FIFA 18 virtual athlete Alex Hunter is a nod to the brand's classic 1979 “Mean Joe," television spot,
27 Sep 2017 Brands often harness ambassadors to spread their messages among desired audiences but Coca-Cola shook up this practice after unveiling its sponsorship of a fictional and virtual footballer, Alex Hunter, the protagonist of EA Sports' Fifa 18 video game.
20 Sep 2017 EA brought Hunter back for "FIFA 18" with a storyline about a comeback in Major League Soccer's L.A. Galaxy after falling on hard times in the English Premier League. Coke enters the narrative when he signs an endorsement deal with the brand. Players of the video game go behind the scenes for the
21 Sep 2017 The advert, which features EA SPORTS™ FIFA 18 virtual athlete Alex Hunter is a nod to the brand's classic 1979 “Mean Joe," television spot, in which an American Football star is given a bottle of Coca-Cola from a fan after a tough game. The story behind the fully computer-generated ad spot is told within
27 Sep 2017 Coca Cola is sponsoring a virtual athlete, Alex Hunter, in the EA Sports FIFA 18 video game. But what's more mind-blowing is the When kids play these immersive games, they will assume the identity of the "hero" if it's a first-person shooter or the team if it's a sports game. They will play from the beginning,
Celebrate the release of EA SPORTS FIFA 18 with custom bottles of Coca?Cola and Coke Zero Sugar that commemorate our love for the World's game. The limited edition bottle includes the official EA SPORTS FIFA 18 logo. © 2017 Electronic Arts Inc. EA, EA SPORTS and the EA SPORTS logo are trademarks of Electronic
22 Sep 2017 Coca-Cola has snapped up an unusual ambassador in the protagonist from EA Sport's football simulator video game, Fifa 18, marking the first time it has Signing Alex Hunter puts Coca-Cola at the intersection of gaming and brand marketing within the most popular franchise sports game in the world.".

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February 2018