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Get this from a library! Public relations : strategies and tactics. [Dennis L Wilcox; Glen T Cameron; Bryan H Reber]
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Define and differentiate among related concepts, including publicity, advertising, press agentry, public affairs, issues management. Outline how public relations helps improve organizations and society. Write a definition of public relations that emphasizes building and maintaining relationships between organizations and
13 Part 4 The Internet and chapter Social Media After reading this chapter, you will be able to: Understand why the Internet is a Use social media and networking as public communications revolution relations tactics Organize and design an effective website Understand the rapid growth and potential of mobile-enabled
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16 Jan 2015 Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in
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