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Marketing: A Global Perspective 1e (with CourseMate and eBook Access Card) Bronis Verhage, Georgia State University 9781408064979 ©2013
International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines
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Bronis Verhage's primary interests are in global marketing and marketing strategy. He has authored more than 100 articles in scholarly []
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