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Don't even think about scaling your design without one.
A brand style guide takes the heart and soul of your brand and translates it into design. We'll teach you the 6 essential elements you need to create one.
21 Jul 2010 Edward Tufte once said: “Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard." Although there's no stopping some clients from making their website awful, by creating a style guide, you're effectively establishing rules for those who take over
22 May 2017 When handing over a creative project, most agencies or freelancers include a document known as a style guide. This not only adds an additional air of professionalism to the work and helps guide the client in using your design, it also rationalises the creative choices you made. It shows the client that there
2 Oct 2017 A brand style guide is a document containing the rules and guidelines for the composition, design, and general thematic look-and-feel of all of a brand's collateral. Think of one of the most recognizable brands of which you're aware. Chances are that you've learned to recognize it because of the consistency
2 Feb 2017 My job was to create a style guide that serves as a hub for everything related to the Help Scout brand: visuals, copy and code. The goal was to produce a complete resource — from design and code to messaging — for anyone working with Help Scout that ensures the look and performance feel like they're
25 Jun 2015 You don't have to look far for examples of successful how-to guides: for example, Hubspot's “How to use Twitter for Business" guide helped generate a 150% increase in sales while also lowering their cost per lead by 46%. This blog will show you how to write, design and promote your guide for best results.
13 Oct 2015 Here, hip app company Foursquare combines the three main elements of its brand identity—logo, colors and typefaces—to create a simple yet striking cover design that has a vaguely hypnotic effect on the reader, which is no bad thing. foursquare style guide cover. Foursquare Brand Guide. The University
So, if these guides are so important, why isn't everyone on the bandwagon? The biggest reason is time. Style guides don't just magically appear. They take time and effort to create, and time is a precious thing. But how much time does it take to explain to a designer how much space you need around your logo at all times?

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February 2018