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ftc native advertising enforcement

native advertisers are required to show all sides of an issue in articles they publish true or false

fcc product placement

ftc native advertising guidelines

ftc lord and taylor

ftc sponsored content guidelines

ftc guidelines for advertising

21 Dec 2015 The FTC considers misleadingly formatted ads to be deceptive regardless of whether the underlying product claims that are conveyed to consumers are truthful. Some native ads may be so clearly commercial in nature that they are unlikely to mislead consumers even without a specific disclosure.
30 Mar 2017 Evolving FTC Guidelines. FTC Policy Statement on Deception (1983); FTC Policy Statement Regarding Advertising Substantiation (1983); Dot.Com Disclosures (2000); Federal Trade Commission Advertising Enforcement (2008); Blurred Lines: Advertising or Content? An FTC Workshop on Native
'Online Advertisers need to ensure any disclosures fit into the context in which the advertising appears. They also need to be placed in close proximity with the ad.' There's also some search-engine results advertising guidelines which the FTC lay-out, and these can generally be attributed to native ads, as well. For example
8 Apr 2016 If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers currently
FTC Native Advertising Rules and Guidelines were made public in December, 2015. Find out, in plain English, how these new disclosure rules apply to you.
19 Mar 2017 MediaRadar reports that 37% of publishers do not adhere to the FTC rules for labeling the material as sponsored. Nearly two out of five publishers using native advertising are not compliant with Federal Trade Commission guidelines for identifying such content, according to a new industry study.
14 Feb 2017 Third, native advertising regulations show that the FTC is attempting to apply older false advertising and transparency standards to this new form of promotion. However, FTC guidelines only tell industry how the agency thinks about a particular rule. Because these guidelines were only recently released it

29 Dec 2015 Federal Trade Commission headquarters, located in Washington, D.C.'s Apex Building at Constitution Avenue and 17th Street. Credit: Carol M. Highsmith. The Interactive Advertising Bureau last week expressed mixed feelings about the Federal Trade Commission's new guidelines for native advertising,
8 Feb 2016 With fairly stringent guidelines and potential technical complications, the FTC's updated rules on what constitutes a misleading native advert could be a game-changer. Anyone dealing in native online advertising should pay close attention to make sure they're adhering to the new best practices.

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February 2018