approach : CRM was derived from systematic comparative analysis of the relevant relationship marketing
CRM will also benefit your company by allowing you to: • Develop superior services and products that meet your customers' identified needs. • Enhance marketing towards the most profitable customers to improve your bottom line. • Improve efficiency by providing support and services to customers online (through frequently
was called Customer Relationship Management, or shortly CRM. It represents strategy that demands total devotion and acceptance of the concept from the management (Stojkovic, 2008). CRM was born from relationship marketing and is simply the practical application of long standing relationship marketing principles
Those who do not practice Customer Relationship Marketing (CRM) may not have to—yet. But they will. They will if they are to survive in this millennium, if they are to sustain profitable growth in the face of diminishing returns from the marketing waves that preceded CRM. There are three such waves, which, collectively
23 Oct 2002 CRM Strategy," TU-14-9475). Developing a customer asset base is not, therefore, just a matter of setting sales, service and marketing objectives, or of building capabilities in these areas. This is an unintegrated and functional view of customer management that does not look at customer asset development
DEFINING CRM. The preceding discussions highlight the range of perspectives adopted by researchers in understanding and explaining relationships. Similarly in marketing literature, the terms customer relationship management and relationship marketing have been used interchangeable to reflect a variety of themes and
There are a number of working definitions for CRM. In fact the letters CRM have been used to iden- tify Continuous Relationship Marketing, Customer Relationship Marketing and Customer Relationship. Management. Each term represents the same process. CRM can be defined as a process that maxi- mizes customer
18 Dec 2017 Full-text (PDF) | The concept of CRM has evolved over a period of time through a sequence of initiatives, which have been directed towards improving business performance. In today's highly competitive business world CRM can be considered as the ultimate solution for both customers as well as organ
Abstract: Customer Relationship Marketing represents a relatively new approach for the companies that wish to create a profitable long term relationship with their clients. CRM applications allow companies to collect and to use information about their customers in order to customize their offer for every client, to increase

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March 2018