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The 16 New Fundamentals Of Sales Success For 2017 & Beyond: People have changed, the world has changed and Sales has changed. Have you and your business adapted?
by Winston Nolan
->->->-> http://tinyurl.com/y8994y9n DOWNLOAD BOOK
People have changed, the world has changed and Sales has changed. Have you and your business adapted? Today no-one wants to be sold. In fact, the term “to be sold" carries negative connotations as it speaks of the person or organisation being suckered into a purchase decision. The resistance to Sales People in general is at an all-time high.
This book presents the new way to succeed in getting your product to market today for both business leaders and career Sales professionals. The world has changed and is still changing, people have changed, and Sales has had to change in turn. Today most people view any organisation that approaches them with suspicion up front. It’s a guilty until proven innocent landscape the world over.
Another major shift is that much of the sales thinking and training of the last twenty years is now debunked. Much of the sales ideology is now outdated and obsolete. Today people cannot and don’t want to be persuaded or coerced into buying anything. People don’t want to be cold called or approached by strangers with the next big offer. Businesses need to employ a completely new approach or business will soon be in big trouble, if they are not already. Today the tactics and techniques to “create urgency" and close the deal through persuasion will only serve to irritate or infuriate the prospect. People are repulsed by these played out games and It’s really an insult to their intelligence. People don’t want to deal with the fast talking, over enthusiastic sales person interrupts their day and recites a Sales pitch to show their wit like a magician in a show, with smoke and mirrors, that bows and nods at the end to soak up the ovation. People want to deal with real human beings, that are genuine, credible, trustworthy and experts at their craft that can genuinely advance them towards their desired goals.
Today Sales is all about the prospect, their current situation and their futures desired reality. You’ll struggle to sell anything if you can’t get your client to open up about their goals and their desires. Yet, people and organisations will only open up to people who are real, down to earth and project expert level insight. The challenge however, is it is much more difficult to unlearn than to learn. Especially if people have developed entrenched habits. The reality is you need to check if you have developed entrenched habits around redundant thinking.
On the flip side there are huge opportunities that this new world scenario has created. Those that have adapted to the new thinking and new landscape are reaping massive rewards. They are enjoying market leadership and sector dominance simply because they are doing things differently. It’s like the buttery effect, small changes in approach will give you great results. These sixteen new fundamentals herein have been crafted through experience and critical observations in hundreds of organisations. Assessment and observation of the top performers within these organisations.
This booklet is a high-level introduction to the new basics for success in selling today, a reference book, to help you to navigate this new world economy. In this new world of Brexit and The Donald. This new world of information explosion, the internet of everything and the world of hyper-distraction.
I’ve written this booklet the way people want to read and will deal with you the way people want to be dealt with today, short, casual, and to the point. Maximum value and minimum fluff. I must point out that these chapters are simply introductions to the new fundamentals and by no means conclusive. The world has changed you need to wake up and smell the internet! Remember, today no one wants to be sold anything. However, everyone wants to be led towards solutions that help them to achieve their goals and fulfill their desires. Let’s have some fun and get to it
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