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6 May 2014 Athletics-Approved Font: PAW HAMMER. (Use: Headline only; Athletics only) abcdefghijklmnopqrstuvwxyz • 1234567890. (Read more about Paw Hammer on page 8). The Athletic Department adheres to the Clemson University brand standards with the use of its primary font, the Trade Gothic family.
Since the creation of the Tiger Paw in 1970, it has been imperative for our organization to protect our marks and visual identity; and as we continue to expand the reach of Clemson Athletics, it remains of vital importance for us to coordinate our brand and visual identity to ensure proper usage. We have created this guide to
Clemson's Official Color Palette. April 18, 2017. Clemson University's authorized academic colors are: Clemson Orange – orange, Hex F66733 (PMS 165 for print) Regalia – regalia, Hex 522D80 (PMS 268 for print) Fort Hill – white, Hex FFFFFF (White for print) Bengal Stripe – black, Hex 000000 (Black for print) Anna's Lace
To maintain brand consistency, a five-level system clarifies current logos and helps bring consistency to any future marks. Any logo The wordmark and Tiger Paw may be used noncommercially* by anyone at the University as long as used appropriately within the guidelines set forth in this manual. The seal's use is
Clemson is fortunate today to have a color that is bright, distinctive and instantly recognizable as the Clemson brand. Our orange, along with purple and white form our primary colors. Other colors have been added to reflect the diversity of the people, programs and needs while continuing to reflect a seamless brand image.
Brand Guide. It is who we are at our very core. It is our past, our present and our future. The Clemson University identity is so basic and so valuable that we guard it closely. Every marketing and communication piece should respect the good name of the brand and enhance the brand in every possible way through consistent
Page 1. CU-ICAR Brand Guidelines: Official Colors (CU-ICAR). Orange and Metallic Silver. 1. CMYK: Orange- 70M,100Y; Silver 47C,37M, 38Y, 9K Clemson University International Center for Automotive Research. In subsequent references, initials may be used: • CU-ICAR. Always use a hyphen between CU and ICAR.
25 Photography. 26 Business Cards. 27 Letterhead and Envelope. 28 Licensing — Production Use Q&A. Clemson University Development. Brand Guidelines .. marks. Using tints of these colors is accept- able unless otherwise restricted by these guidelines. Extended color palette follows on page 19. Clemson Orange.

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March 2018