lowercase). Headlines: Capitalize only the first word and proper names. Specific terms (for a more comprehensive
12 Jan 2014 “Update style guide" has been on my to-do list for months, but it keeps getting pushed aside for “more pressing" content marketing needs (like gathering gifs). No more excuses. Really, there's nothing more pressing than consistent and high-quality content. And style guides ensure that everyone creating
Welcome to the MailChimp Content Style Guide. This style guide was created for MailChimp employees, but we hope it's helpful for other content and communications teams too.
21 Jul 2017 Having a content style guide is as important as having a marketing strategy. Learn why and get your free content style guide template.
Creating a content style guide is essential to the overall tone your brand conveys when communicating with the world. Get started. Creating your own brand style guide might sound daunting, but thanks to the Internet, there are plenty of great templates and examples that exist to aid in your development. Here are some
21 May 2015 Learn how to create a writing style guide that improves the quality of your company's content. Free template included.
9 Jun 2015 Editorial style guides aren't just for publishing companies anymore. In fact, more and more brands are becoming publishers in their own right, creating content to attract and engage potential customers and brand advocates. Content is a powerful force for both B2B and B2C brands. And with 30% of people
16 Jan 2017 Consistency in content helps deliver memorable user experience. But, it's hard to achieve consistency when content is created by multiple writers. Brand personality and consistency will suffer if there are no guidelines in place. A company wide copywriting style guide will help keep everyone on the same
Consistency and brand messaging can suffer if guidelines aren't in place. This is why a content style guide is invaluable. This step-by-step article will take you through the process of creating your own style guide template. Easy to create and used by your your clients organisation, your style guide will;. Keep tone, voice, and

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March 2018