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The Complex Diversity of Mastering 5-D Value Management at BMW, Daimler, Fiat, PSA, Renault and Volkswagen
by Benjamin Wall
>>> http://shorl.com/prefubibufrotre DOWNLOAD BOOK
This book shows how six European auto firms have risen to become local champions and global players. The story begins externally on the market, presenting how they emerged from national shakeouts after World War II, and took form out of the European consolidation at the end of the 20th century. The focus then shifts inside the firm to consider the diversity of managerial practices and organizational structures. The close examination highlights the variety of internal and external business solutions over the lifetime of each firm, while pinpointing the underlying uniformity in its history: The dimension of value in which each firm primarily offers value is the basis for its positioning on the customer, labor, supply, distribution and capital markets, and steers all activities in managing value for customers, personnel, business partners and investors. This companion volume to BMW, Daimler, Fiat, PSA, Renault and Volkswagen: Leaders in Managing 5-D Value in the European Auto Industry is an ode to management at the six firms, detailing how they have responded to the many-faceted and complex challenges of managing value in five dimensions. The story ends by charting the changed rules of the game when society shifts from car ownership to car use, where the emerging value dimension Deep-Connect will dominate the industry. The comprehensive managerial framework of 5-Dimensional Value gives structured insights into the internal and external parameters which any business needs to consider when strategically managing value.
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