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This week you are playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices. Approximately 70% of the revenues of
22 Feb 2016 SMU MBA FT 2016 MKTG601, Dr. Srinivas K. Reddy.
$39.95 academic price when bundled with a Pearson text. 6. Marketing Simulation: Managing Segments and Customers. Setting the Stage: Foreground Reading. Minnesota Micromotors; Makes “brushless" motors; Sells motors to companies who make drills for orthopedic surgery (OEMs); Sell direct and through distributors
View Homework Help - Minnesota Micromotors Simulation Solution - Score of 84 Guaranteed from MKTG 390 at St. Thomas. Decisions History List Price Distributor Discounts Segment A Discounts Segment B.
23 Nov 2012
Answer to Does Anyone have the solution for Marketing Simulation: Managing Segments and Customers V2 (Minnesota Micromotors) ?
Marketing Simulation: Minnesota Micromotors. DashBoard for 2012 Q3 : Marketshare: Large Customers. Segment A : Down 1.2%. Segment B : Down 0.2%. Segment C: Down 0.1%. Segment D : Down 0.1%. Small Customers. Segment : Down 0.3%. Segment Share: MM large Customer 8% - Competitor 92%. MM small
30 Apr 2015 Transcript of Minnesota Micromotors Simulation. Minnesota Micromotors Simulation Our Improvements Decreased sales force. Save budget. Invest in IMC Increase spending on large customers. Raise the price. Focus on segments A and D Any Questions? In conclusion. Quarterly Revenue $2,214,532
17 Oct 2012 Marketing Simulation. Transcript of Minnesota MicroMotors. Minnesota MicroMotors Executive Overview Mission Statement "Minnesota Micromotors strives to be the first choice by customers to supply high valued micromotors built to the rigorous tolerance specifications required in today's orthopoedic
16 Jul 2014 MBA PT Class of '14 MKTG 601 Group B Marketing Strategy Report.

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February 2018