sponsor spots on the station.
The FCC defines advertising as material broadcast in exchange for any remuneration intended to promote any service, facility, or product of for profit entities. This definition Since the FCC's guide to underwriting gives few specifics about making an underwriting announcement, many radio stations follow PBS's guidelines.
15 Jun 2017 The Commission has articulated specific guidelines which emphasize the difference between permissible donor and underwriter announcements and commercial advertising. See Commission Policy Concerning the Noncommercial Educational Nature of Educational Broadcasting Stations, 97 FCC 2d 255
11 Feb 2011 The FCC allows "enhanced underwriting announcements" that identify a sponsor, what their business is, and where they are located, but such information must be provided in an objective, non-promotional manner. Earlier this week, I conducted a seminar for noncommercial broadcast stations who are
Section 399B of the Communications Act of 1934, as amended (47 U.S.C. § 399b) and Sections 73.503 and 73.621 of the Commission's rules, (47 C.F.R. §§ 73.503 and 73.621) govern enhanced underwriting issues related to non-commercial broadcast stations. For information regarding these provisions, click here.
Underwriting Guidelines. Underwriting FAQs by FCC Staff Attorney The following is based on nearly ten years professional experience as Underwriting Manager for WATC-DT Atlanta, a private Non-Commercial Educational (NCE) station not affiliated with PBS or NPR. N.C.E. radio and TV stations are forbidden by the F.C.C.
The Federal Communications Commission has articulated specific guidelines emphasizing the difference between permissible donor and underwriter announcements and Non Commercial Radio stations like Sun Radio are forbidden by the FCC from airing commercial spot announcements, paid programming from
Noncommercial television stations have the same FCC disclosure requirements as commercial. In 1984, the FCC granted stations more flexibility by adopting a policy of “enhanced underwriting,"19 which permitted noncommercial stations to broadcast donor and underwriter acknowledgements from for-profit entities.
Your representative works with you every step of the way—from ideas to finished production—to make sure your underwriting announcement conveys your desired message and complies with the. FCC regulations applicable to non-commercial stations. • All announcements are 20 seconds. • Preamble, “Local underwriting

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January 2025