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If you manage, mentor, or direct a team of sales representatives, the topic of sales training is critically important to you—or at least it should be! The effectiveness of your team as a whole, as well as the effectiveness of each individual salesperson, in large part depends on what you do to prepare them for the task ahead. You may have a team of people who already come with their own experience and skills in the field of sales, but it’s still essential for you to devote some time and resources to training. Here’s why Phil Cargnino and other successful executives in the world of sales view sales training as so important.
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