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Marketing. Management,. Millenium Edition. Philip Kotler. Custom Edition for. University of Phoenix. Page 2. Excerpts taken from: A Framework for Marketing Management, by Philip Kotler. Copyright © 2001by This special edition published in cooperation with Pearson Custom Publishing. Printed in the United States of
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Marketing management/Philip Kotler, Kevin Lane Keller. — 14th ed. p. cm. Includes bibliographical references and index. ISBN 978-0-13-210292-6. 1. Marketing—Management. I. Keller, Kevin Lane, now in its seventh edition, is the best seller in that specialized area. Dr. Kotler's other books include Marketing Models; The
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