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12 Jun 2016 Managerial economics, Alternative objectives of firms, Baumol's theory of sales maximisation,
MANAGERIAL THEORIES. BAUMOL THEORY. According to Baumol, sales revenue maximization is the most important goal of managers. Models. Static Model of Sales. Maximization. Dynamic Model of. Sales Maximization. Without. Advertisement. With. Advertisement. STATIC MODEL OF SALES MAXIMISATION.
Prof. Baumol, in his book 'Business behaviour, Value and Growth' has propounded a theory of Sales Maximisation. Main aim of a firm is to maximise sales. By sales he meant total revenue earned by the sale of goods. That is why this goal is also referred to as Sales Maximisation Goal. According to this theory, once profits
Baumol's Sales or Revenue Maximisation Theory: Assumptions, Explanation and Criticisms! Prof Baumol in his article on the theory of Oligopoly presented a managerial theory of the firm based on the sales maximisation. Assumptions: The theory is based on the following assumptions: ADVERTISEMENTS: 1. There is a
I. Rationalisation of the Sales Maximisation Hypothesis: Baumol offers several justifications of sales maximisation as a goal of the firm. The separation of ownership from management, characteristic of the modern firm, gives discretion to the managers to pursue goals which maximise their own utility and deviate from profit
Abstract. W. J. Baumol suggested sales revenue maximisation as an alternative goal to profit maximisation.1 He presented two basic models: the first is a static single-period model, the second is a multi-period dynamic model of growth of sales revenue maximisation. Each model has two versions, one without and one with
19 Dec 2017 On Jan 1, 1979, A. Koutsoyiannis published the chapter: Baumol's Theory of Sales Revenue Maximisation in the book: Modern Microeconomics.
11 Jan 2016
12 May 1972 political economy. This paper offers a comparison of the normative implications of two alternative goals of thefirm: profit maximization (PM) and sales- o revenue maximization (SEM). For a quick review of alternative approaches to the theories of the firm, see, for instance, P. Yeung [3]. William J. Baumol [1].
W. J. Baumol suggested sales revenue maximisation as an alternative goal to profit maximisation.1 He presented two basic models: the first is a static single-period model, the second is a multi-period dynamic model of growth of sales revenue maximisation. Each model has two versions, one without and one with

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