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Title: Online consumer sales promotion in retail clothing companies – a study of four. American companies' websites. Authors: Emma Berter and Christina Blomqvist. Advisor: Venilton Reinert. Level: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2010. Keywords: Online marketing, marketing mix, consumer sales
On Jan 1, 2006, Karen Gedenk (and others) published the chapter: Sales Promotion in the book: Retailing in the 21st Century. Manufacturers use them to increase sales to retailers (trade promotions) and consumers (consumer promotions). Our focus will Retailing, specifically online retailing, is still the main commercial.
We describe a sales promotion application for distributing and redeeming coupons on the Internet during online shopping. Various types of sales promotions and coupons, and the methods used to target coupons to select potential buyers are reviewed. Security mechanisms needed to prevent alterations, duplication, and
8 Nov 2013 Keywords: e-marketing, e-promotional strategies, online promotional components. 1.1 INTRODUCTION. Promotion is all about companies communicating with customers. A business's total Marketing communication program is called “Promotional. Mix" and it consists a blend of Advertising,. Personal
Sales promotions are a marketing tool for manufacturers as well as for retailers. Manufacturers use them to increase sales to retailers (trade promotions) and consumers (consumer promotions). Our focus will be on retailer promotions, which are used by retailers to increase sales to consumers. Typical examples of.
Abstract. This paper studies the impact of sales promotion on consumers' intention to purchase online in the setting of a consumer-to-consumer (C2C) marketplace. The research is grounded in the theory of Technology Acceptance. Model (TAM). We test a number of hypotheses empirically about the relationship between
The effect of online sales promotion strategies on consumers' perceived quality and purchase intention. -- A moderating effect of brand awareness. Yi-Ting Huang. Institute of Technology Management. National Chung Hsing University. Taichung, Taiwan g100026110@mail.nchu.edu.tw. Fei-Fei Cheng. Institute of
majorly focusses upon the factors affecting the behavior of the consumers while shopping online due to different sales promotion techniques used by the online dealers. In this paper it was found that. Promotional emails,Promotional SMS, Discounts, User friendly Interface, Promotional Pop ups,. Convience and Sales
17 Apr 2015 Marketing activities related to the promotion of sales increased consumer purchases and indirectly to get more profit for the company. In this study, we will discuss the impact of sales promotion on consumer purchasing behavior. .. Authors, Reviewers and Editors rewarded with online Scientific Credits.
ANALYSIS OF ONLINE SALES PROMOTION. TOWARD YOUTH PURCHASE INTENTION. IN INDONESIA (CASE STUDY OF APPAREL. INDUSTRY). Leonardus Himawan1 and Dibia Abduh2. Abstract: Indonesia has the highest internet users among Asean countries. Dominated by the younger generation which include

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March 2018