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OFFLINE Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Dont by Phil Cooke mobi online free
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Book descriptionOn the whole I have to appreciate the author of this book in that hes honest, to the point, and speaks to the point even when he knows its going to offend so audiences. He lays it out how it is, and that has to be respected.That being said, early on, I started to go frustrated with the book because of his incessant need to try and justify the use of branding techniques to help shape a church or ministry leaders public perception. Rather than trying to baptize his thoughts, it seems hed be much wiser to just pay attention to Luthers use of reason in his explanation of the Apostles Creed. That is, he could talk about our reason being a blessing from God to help us get around the world and make the most of everyday life, while realizing that, when it comes to knowing God, our reason is an enemy.One of the highlights of the book for me was his honesty about the way that media shapes the message. For example, in the Lutheran tradition, we hold that God is found in the brokenness and dirty of our everyday experience. However, when songs have the feel of a praise anthem, its a bit hard to feel broken and dirty. Rather, the form itself tends to promote a theology where its all about the great, the grand, and the glorious.On the whole, I think the book is worth the read, if nothing else, to encourage ministry leaders to think about the message they are trying to communicate, and how their current approach is aiding or hindering that larger goal.Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Dont by Phil Cooke find read ipad flibusta pdf
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