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Article information: To cite this document: Robert Johnston, (1997),"Identifying the critical determinants of service quality in retail banking: importance and effect", International Journal of Bank Marketing, Vol. 15 Iss: 4 pp. 111 - 116. Permanent link to this document: dx.doi.org/10.1108/02652329710189366. Downloaded
International Journal of Bank Marketing presents the latest thinking, practice and research findings on issues of current and future concern for financial services marketers.
International Journal of Bank Marketing. Customer satisfaction, loyalty and financial performance: A holistic approach of the. Greek banking sector. Elissavet Keisidou Lazaros Sarigiannidis Dimitrios I. Maditinos Eleftherios I. Thalassinos. Article information: To cite this document: Elissavet Keisidou Lazaros Sarigiannidis
articles in this area. Author post-print of : McDonald, Lynette M. and Rundle-Thiele, Sharyn R. (2008) Corporate social responsibility and bank customer satisfaction: a research agenda. International Journal of. Bank Marketing, 26 (3). pp. 170-182. ISSN 0265-2323. Accessed from USQ ePrints eprints.usq.edu.au. 0
Submissions to International Journal of Bank Marketing are made using ScholarOne Manuscripts, the online submission and peer review system. . Authors who are mandated to make the branded Publisher PDF (also known as the "Version of Record") freely available immediately upon publication can select the Gold OA
David Ogilvy famously said in his marketing classic Confessions of an. Advertising Man. Banks need to understand that they have to develop a banking habit in the customer to keep him attached to itself. Unless and until he is not attached, there are chances of moving to another institution. The credibility of an organization,
Testing market orientation of bank managers in the emerging economy of Brunei · Syed Aziz Anwar, M. Sadiq Sohail (pp. 289 - 295). Keywords: Market orientation, Emerging markets, Banking, Strategic choices, Brunei, Management strategy. Type: Research paper. Abstract · HTML · PDF (174 KB) · Reprints and Permissions
The International Journal of Bank Marketing is a peer-reviewed academic journal in the field of financial services marketing. It was established in 1983 by MCB University Press (now Emerald Group Publishing). The journal is ranked in the D category by the scientific journal ranking JOURQUAL (German Academic
International Journal of Bank Marketing. ISSN: 0265-2323. Online from: 1983. Subject Area: Marketing · Accepted Articles · Current Issue · Available Issues · Most Cited · Most Read · ToC Alert · RSS · Add to favorites. Volume List. Issue(s) available: 229 - from Volume 1 Issue 1, to Volume 35 Issue 5. Icon key: You have
24 Nov 2017 Request (PDF) | International Journa | Examines the rationale for a green approach to marketing. Argues that banks can achieve competitive advantage through adopting a greening approach, and looks at the variety of responses which can be made to the increasing environmental concern of
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