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3 Apr 2013 Print Get a PDF version of this webpage PDF. contagious why things catch on by jonah berger. 'Contagious: Why Things Catch On By Jonah Berger (Simon and Schuster; March 5, 2013). Table of . A five-star review on Amazon.com leads to approximately twenty more books sold than a one-star review.
This is a book summary of Contagious by Jonah Berger. Read this Contagious summary to review key takeaways and lessons from the book.
10 Mar 2014 Ever since Gladwell's Tipping Point, the business press has been adding flesh to the bare bones theory that what make's a product or idea 'go viral' is 1) The Law of the Few (seed with influencers), 2) The Stickiness Factor (play to psychological biases), and 3) The Power of Context (shape to fits the context
on. A word-of-mouth conversation by a new customer leads to an almost $200 increase in restaurant sales. A five-star review on Amazon.com leads to approximately twenty more books sold than a one- star review. Doctors are more likely to prescribe a new drug if other doctors they know have prescribed it. People are more
17 Mar 2014 I recently read “Contagious: Why Things Catch On," by Jonah Berger. Wow. I LOVED this book. As a marketing guy at heart, I resonated with so much Jonah presented. As a pastor, I deeply desire for the local church and the message of Jesus to be contagious and spread virally throughout our communities.
A summary of the book. Why things catch on. By Jonah Berger. Summary by Kim Hartman. This is a summary of what I think is the most important and insightful parts of the book. I can't speak for anyone else and I strongly recommend you to read the book in order to fully grasp the concepts written here. My notes should only
Notes—Contagious: Why Things Catch On by Jonah Berger. By Pradeep Anand www.seeta.com. STEPPS: Social Currency. Triggers. Emotion Even negative reviews increased sales of books because it reminds people that the product or idea exists. Kit Kat ad for "taking a break, break, break" Kit Kat and coffee, paired.
In this getAbstract summary, you will learn: What factors cause people to talk about and talk up products, ideas and services;; What six steps you can take to make Contagious book summary More on this topic. By the same author. Invisible Influence. Book. Invisible Influence. Jonah Berger. Simon & Schuster, 2016. (9)
Review. Contagious is easy to read, insightful and highly applicable. Highly recommended, and you can get it here on Amazon. Latest Reviews. High Performance Habits: Book Summary & Review; Verbal Judo: Book Summary & Review
18 Aug 2017 Book Overview. Anyone involved in business has observed that certain products, services or ideas seem to catch on and become wildly popular. Others ideas fall flat. Why do some ideas fail to achieve widespread acceptance despite being high quality, of good value, and endowed with hefty advertising

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March 2018